Brand & Performance Copy Lead

blue plate minds; Paoli (CO); On-site; USD 110,000 - 190,000; Full time

Job summary

blue plate minds is seeking a Copywriting Manager (Brand & Performance) to lead messaging across the full customer journey and drive measurable business results. You will translate the company identity into narratives that engage customers, partners, and professionals with a distinctive voice.

Sitting at the intersection of brand storytelling and performance marketing, you will oversee copy across campaigns and experiences, mentor writers, and collaborate with design, sales, product, and

Qualifications

• Bachelor’s degree.
• 15+ years experience in copywriting across brand and performance marketing.
• 5+ years leading writers and editorial workflows.
• Experience with paid media, web, email, and CRM.
• Familiar with SEO principles and digital best practices.
• Able to translate complex concepts into customer-focused messaging.
• Prior team management and mentoring experience.
• Fluency with design and project management software.

Responsibilities

• Lead strategy and execution of brand and performance copywriting across campaigns and channels.
• Develop narratives balancing emotional storytelling with conversion-focused clarity.
• Own copy across integrated campaigns, digital/physical experiences, and paid media.
• Collaborate with marketing to optimize copy for engagement, conversion, and ROI.
• Establish frameworks for A/B testing, measurement, and optimization of copy.
• Use data to refine messaging and improve engagement and conversions.
• Scale high-performing messaging across channels and segments.
• Evolve company brand voice and messaging architecture.
• Ensure consistency and excellence across all copy outputs.
• Mentor writers and foster craft excellence and constructive feedback.
• Work with design, sales, product, digital, and marketing teams for cohesive experiences.
• Manage workflows for speed, quality, and prioritization.

Skills

Copywriting leadership

Cross-functional collaboration

Digital marketing

SEO & analytics

Education

Bachelor’s degree

Tools

Design software

Project management tools

Job description

blue plate minds is seeking a Copywriting Manager (Brand & Performance) to lead messaging across the full customer journey and drive measurable business results. You will translate the company identity into narratives that engage customers, partners, and professionals with a distinctive voice.

Sitting at the intersection of brand storytelling and performance marketing, you will oversee copy across campaigns and experiences, mentor writers, and collaborate with design, sales, product, and