Brand Copy Manager (4–5 Month Contract)

Bobbie; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Generous time off

Parental leave and return-to-work flex

Summer Fridays

Breast milk shipping coverage

Job summary

Bobbie is seeking a Brand Copy Manager for a 4–5 month contract to cover maternity leave, stepping in quickly to own Bobbie’s brand voice and lead our writers from day one.

You will develop and manage a messaging ecosystem, refine the brand style guide, write and edit across video, email, packaging, and campaigns, and collaborate with marketing, creative, and product teams to keep Bobbie's voice distinct and consistent.

Qualifications

• 10+ years of brand copywriting experience (CPG, eCommerce, startup preferred).
• Portfolio of brand, product, or social campaigns with end-to-end writing including video scripts.
• Strong editorial and proofreading skills with attention to detail.
• Experience building and managing a brand style guide and ensuring messaging consistency.

Responsibilities

• Lead messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide.
• Own and refine Bobbie’s brand voice across channels and audiences.
• Write and edit copy for video, paid, email, platform, packaging, campaigns, and more.
• Script video content and collaborate with video editors and animators.
• Collaborate cross-functionally with marketing, creative, and product teams to align messaging with brand strategy.
• Ensure stakeholders are informed and aligned on messaging priorities and frameworks.

Job description

• This is a 4–5 month contract role, with the possibility to extend, covering a member of our team while she’s on maternity leave. (We don’t just advocate for paid parental leave, we make sure our people can take it.)
• We’re looking for a seasoned copy leader who can step in quickly, own Bobbie’s brand voice, and lead our writers from day one
• You will be responsible for leading messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide, and ensuring that Bobbie’s voice is engaging, clear, and true to our mission
• Develop & Own Brand Voice: Refine and reinforce Bobbie’s unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms
• Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners
• Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed
• Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns
• Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy
• Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks

Benefits

• GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
• BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
• PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
• SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
• BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We’ll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You’ll be given a discount code to share for 20% off

The ideal candidate has the strategic mind of a messaging architect and the hands‑on ability to execute across platforms—particularly video scripting (oh, lots of it)Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writersExperience building and managing a brand style guide and leading messaging consistency across a companyA self‑starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred)A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts that demonstrates an ability to distill complex ideas into digestible, memorable narrativesA collaborator and communicator who thrives in a fast‑paced, cross‑functional environment and can seamlessly work with art directors, marketers, and leadershipDo you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Manager to develop, own, and hone a differentiated brand voice across every touchpointAre obsessed with words, character creation, and the power of storytellingThrive on writing as much as you do on editingGet excited about crafting a compelling brand narrative and editing clear messaging sources of truthLove working across creative and marketing teams to ensure Bobbie’s voice is distinct, consistent, and evolving in all the right ways