Interim Director, Creator & Community Growth

Go Fractional; San Francisco (CA); On-site; USD 170,000 - 230,000; Full time

Job summary

Bobbie is seeking a full-time Interim Director of Creators + Community to lead and scale our brand through the people who love it. You will own the creator program, IRL events, and ambassador partnerships, while guiding strategy, budget, and a growing team.

You will translate brand messaging into creator-led programs, driving awareness and growth for launches and retail activations, reporting to the Marketing Director and Chief Brand Officer.

Qualifications

• 8+ years in creator, influencer, community, or social marketing.
• 3+ years leading and managing a team.
• Proven track record building and scaling creator programs.
• Strong leadership and cross-functional collaboration.

Responsibilities

• Scale the Bobbie Besties program and partnerships.
• Own end-to-end creator engine: sourcing, onboarding, contracting, briefing, rights, and performance.
• Manage creator briefs grounded in brand messaging and objectives.
• Ideate creator concepts and content franchises with a steady pipeline.
• Collaborate with growth and paid social to scale top content and improve CPA, engagement, and conversions.
• Plan creator content calendar aligned with launches and retail milestones.
• Ensure compliance with infant nutrition marketing standards and brand guidelines.
• Build and lead IRL community programming and flagship events.
• Lead influencer partnerships end to end, from macro to micro creators.
• Translate program performance into actionable narratives for leadership.

Skills

Leadership

Creator marketing

Paid social

Event production

Strategic planning

Data-driven

Brand storytelling

Project management

Communication

Job description

Bobbie is seeking a full-time Interim Director of Creators + Community to lead and scale our brand through the people who love it. You will own the creator program, IRL events, and ambassador partnerships, while guiding strategy, budget, and a growing team.

You will translate brand messaging into creator-led programs, driving awareness and growth for launches and retail activations, reporting to the Marketing Director and Chief Brand Officer.