Content Transformation Leader & Innovation Architect

Nexstar Media; Irving (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Nexstar Media Group seeks an experienced Senior Director of Content & Innovation to lead our Content First transformation across local markets nationwide. This strategic role partners with station leadership to strengthen content creation, accelerate innovation, and grow audiences across broadcast, streaming, digital, and social platforms.

The ideal candidate is a proven content executive who combines journalism instincts with technology acumen, capable of coaching teams, implementing new

Qualifications

• 10+ years of leadership experience in local media, journalism, digital content, streaming, or related fields.
• Proven track record leading high-performing teams and driving organizational change.
• Strong understanding of multiplatform content strategies, audience development, and emerging media trends.
• Experience implementing technology, AI, and workflow solutions to improve content operations.
• Exceptional communication, coaching, and leadership skills.

Responsibilities

• Partner with local market leadership to advance Nexstar's Content First strategy.
• Drive innovation in content creation, storytelling, audience engagement, and platform distribution.
• Identify and implement workflow improvements that increase efficiency and expand multiplatform production.
• Lead adoption of AI, automation, and emerging technologies to support content creation and newsroom operations.
• Coach and develop Directors of Content & Innovation, News Directors, and content teams across the company.
• Share and scale best practices and innovative content strategies across markets.
• Analyze audience trends, performance metrics, and market opportunities to improve results.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.

Skills

Leadership

Multiplatform content

Audience development

Innovation strategy

Team coaching

Tools

AI adoption tools

Job description

Nexstar Media Group seeks an experienced Senior Director of Content & Innovation to lead our Content First transformation across local markets nationwide. This strategic role partners with station leadership to strengthen content creation, accelerate innovation, and grow audiences across broadcast, streaming, digital, and social platforms.

The ideal candidate is a proven content executive who combines journalism instincts with technology acumen, capable of coaching teams, implementing new