Senior Director, Content & Innovation

Nexstar Media; Irving (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Nexstar Media Group seeks an experienced Senior Director of Content & Innovation to lead our Content First transformation across local markets nationwide. This strategic role partners with station leadership to strengthen content creation, accelerate innovation, and grow audiences across broadcast, streaming, digital, and social platforms.

The ideal candidate is a proven content executive who combines journalism instincts with technology acumen, capable of coaching teams, implementing new

Qualifications

• 10+ years of leadership experience in local media, journalism, digital content, streaming, or related fields.
• Proven track record leading high-performing teams and driving organizational change.
• Strong understanding of multiplatform content strategies, audience development, and emerging media trends.
• Experience implementing technology, AI, and workflow solutions to improve content operations.
• Exceptional communication, coaching, and leadership skills.

Responsibilities

• Partner with local market leadership to advance Nexstar's Content First strategy.
• Drive innovation in content creation, storytelling, audience engagement, and platform distribution.
• Identify and implement workflow improvements that increase efficiency and expand multiplatform production.
• Lead adoption of AI, automation, and emerging technologies to support content creation and newsroom operations.
• Coach and develop Directors of Content & Innovation, News Directors, and content teams across the company.
• Share and scale best practices and innovative content strategies across markets.
• Analyze audience trends, performance metrics, and market opportunities to improve results.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.

Skills

Leadership

Multiplatform content

Audience development

Innovation strategy

Team coaching

Tools

AI adoption tools

Job description

Nexstar Media Group is seeking an experienced and visionary Senior Director of Content & Innovation to help lead the company's Content First transformation across local markets nationwide.

This corporate leadership role will work directly with station leadership teams to strengthen content creation, accelerate innovation, improve workflows, and drive audience growth across broadcast, streaming, digital, social, and emerging platforms. The position requires a highly collaborative leader who can coach teams, identify opportunities, implement new technologies, and scale best practices across the organization.

The ideal candidate is a proven content executive, journalist, innovator, and/or change agent who understands how to create impactful content while leveraging technology, AI, and operational efficiencies to maximize performance.

Key Responsibilities

• Partner directly with local market leadership to advance Nexstar's Content First strategy.
• Drive innovation in content creation, storytelling, audience engagement, and platform distribution.
• Identify and implement workflow improvements that increase efficiency and expand multiplatform content production.
• Lead adoption of AI, automation, and emerging technologies that support content creation and newsroom operations while maintaining the journalistic integrity of our content.
• Coach and develop Directors of Content & Innovation, News Directors, and content teams across the company.
• Share and scale best practices, successful initiatives, and innovative content strategies across markets.
• Analyze audience trends, performance metrics, and market opportunities to improve results.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.

Qualifications

• 10+ years of leadership experience in local media, journalism, digital content, streaming, or related fields.
• Prior experience as a News Director, Director of Content & Innovation, Managing Editor, Executive Producer, Digital Content Leader, or similar senior content role strongly preferred.
• Demonstrated success leading high-performing teams and driving organizational change.
• Strong understanding of multiplatform content strategies, audience development, and emerging media trends.
• Experience implementing technology, AI, and workflow solutions to improve content operations.
• Exceptional communication, coaching, and leadership skills.
• Ability to build consensus, influence stakeholders, and lead teams through transformation.
• Willingness to work closely with local station leadership teams.
• Extensive travel is required, as a significant portion of this role will be spent supporting teams and business operations across multiple locations.

What We're Looking For

A strategic leader who combines the instincts of a journalist, the creativity of a content creator, and the mindset of an innovator. Someone who embraces technology, thrives in a fast-paced environment, develops strong teams, and helps create a culture where great content is produced efficiently for every platform.

This individual will play a critical role in shaping the future of content creation at Nexstar by helping markets work smarter, innovate faster, and deliver exceptional content wherever audiences consume it.