Content Strategist, Web & SEO for Higher Education

University of Tampa; Tampa (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free Tuition

Generous paid leave

Wellness initiatives

100% Employer-Funded Health Reimburse-

100% Employer-Paid Short & Long Term

Employee Assistance Program

Discounted On-Campus Dining Meal Plans

Free On-Campus Parking

Access to Campus Amenities

Fitness Center

Pet Insurance

Flexible Spending Accounts

Job summary

The University of Tampa seeks a Content Strategist to lead the strategy, governance, development, and optimization of the university's web content ecosystem. You will translate brand narratives and marketing initiatives into digital experiences that support enrollment, engagement, and reputation objectives.

Reporting to the Director of Content Strategy, you will develop content models, apply SEO and accessibility best practices, and collaborate across campus to improve content performance and a

Qualifications

• Three to five years of experience creating and optimizing web content.
• Exceptional writing and editing skills with a strong understanding of digital best practices.
• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
• Working knowledge of SEO, UX principles, analytics, and accessibility standards.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
• Apply consistent tone, structure, and voice across all UTampa web pages.
• Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
• Support consistent information architecture and taxonomy within the CMS.
• Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
• Support content migrations, QA testing, and ongoing site optimization efforts.
• Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
• Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
• Optimize metadata, headings, internal linking, and structured content.
• Ensure web content meets WCAG 2.1 AA accessibility standards.
• Monitor content performance and user behavior to identify opportunities for improvement.
• Translate analytics insights into actionable recommendations for content updates and prioritization.
• Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
• Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
• Align web content with paid media, email, and social referral strategies.
• Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
• May mentor student contributors or interns supporting web content projects.

Skills

Web content

Editing

CMS (AEM)

SEO

UX principles

Analytics

Accessibility

Project management

Education

Bachelor's degree in communications, journalism, marketing, digital media, or a related field

Tools

Adobe Experience Manager

Job description

The University of Tampa seeks a Content Strategist to lead the strategy, governance, development, and optimization of the university's web content ecosystem. You will translate brand narratives and marketing initiatives into digital experiences that support enrollment, engagement, and reputation objectives.

Reporting to the Director of Content Strategy, you will develop content models, apply SEO and accessibility best practices, and collaborate across campus to improve content performance and a