Web Content Strategist & SEO/UX Lead

Regional Client; Tampa (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Free Tuition

Generous paid leave

Wellness initiatives

Employer-Funded Health Reimbursement

Job summary

University of Tampa is seeking a Content Strategist to lead strategy, governance, and optimization of the university's web content ecosystem. This role ensures clear, accessible, and engaging digital experiences aligned with brand standards and institutional priorities.

The candidate translates messaging into effective web experiences supporting enrollment, engagement, and reputation objectives. Collaboration across campus drives data-driven improvements and a consistent digital presence.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, digital media, or a related field.
• Three to five years of experience creating and optimizing web content.
• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
• Working knowledge of SEO, UX principles, analytics, and accessibility standards.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
• Apply consistent tone, structure, and voice across all UTampa web pages.
• Define and maintain content models for key page types and support information architecture.
• Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
• Support content migrations, QA testing, and ongoing site optimization efforts.
• Execute on-page SEO strategy and optimize metadata, headings, links, and structured content.
• Monitor content performance and translate analytics into actionable improvements.
• Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners.

Skills

Exceptional writing

Editing skills

Content strategy

Organizational skills

SEO knowledge

UX principles

Analytics

Accessibility standards

Adobe Experience Manager

Education

Bachelor's degree in communications/journalism/marketing/digital media

Tools

Adobe Experience Manager

Job description

University of Tampa is seeking a Content Strategist to lead strategy, governance, and optimization of the university's web content ecosystem. This role ensures clear, accessible, and engaging digital experiences aligned with brand standards and institutional priorities.

The candidate translates messaging into effective web experiences supporting enrollment, engagement, and reputation objectives. Collaboration across campus drives data-driven improvements and a consistent digital presence.