Content Strategist

University of Tampa; Tampa (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free Tuition

Generous paid leave

Wellness initiatives

100% Employer-Funded Health Reimburse-

100% Employer-Paid Short & Long Term

Employee Assistance Program

Discounted On-Campus Dining Meal Plans

Free On-Campus Parking

Access to Campus Amenities

Fitness Center

Pet Insurance

Flexible Spending Accounts

Job summary

The University of Tampa seeks a Content Strategist to lead the strategy, governance, development, and optimization of the university's web content ecosystem. You will translate brand narratives and marketing initiatives into digital experiences that support enrollment, engagement, and reputation objectives.

Reporting to the Director of Content Strategy, you will develop content models, apply SEO and accessibility best practices, and collaborate across campus to improve content performance and a

Qualifications

• Three to five years of experience creating and optimizing web content.
• Exceptional writing and editing skills with a strong understanding of digital best practices.
• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
• Working knowledge of SEO, UX principles, analytics, and accessibility standards.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
• Apply consistent tone, structure, and voice across all UTampa web pages.
• Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
• Support consistent information architecture and taxonomy within the CMS.
• Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
• Support content migrations, QA testing, and ongoing site optimization efforts.
• Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
• Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
• Optimize metadata, headings, internal linking, and structured content.
• Ensure web content meets WCAG 2.1 AA accessibility standards.
• Monitor content performance and user behavior to identify opportunities for improvement.
• Translate analytics insights into actionable recommendations for content updates and prioritization.
• Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
• Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
• Align web content with paid media, email, and social referral strategies.
• Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
• May mentor student contributors or interns supporting web content projects.

Skills

Web content

Editing

CMS (AEM)

SEO

UX principles

Analytics

Accessibility

Project management

Education

Bachelor's degree in communications, journalism, marketing, digital media, or a related field

Tools

Adobe Experience Manager

Job description

R0011057

Tampa

If you are a current University of Tampa student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered if submitted through the external career center.

Position Details

The Content Strategist is responsible for leading the strategy, governance, development, and optimization of the University of Tampa's web content ecosystem. Reporting to the Director of Content Strategy, this role serves as the university's subject matter expert for user-centered digital content, ensuring web experiences are clear, accessible, engaging, and aligned with institutional priorities, brand standards, and audience needs. This position translates institutional messaging, brand narratives, and marketing initiatives into effective digital experiences that support enrollment, engagement, and reputation objectives. The Content Strategist develops and manages web content, information architecture, content standards, and page structures while applying best practices in content strategy, search engine optimization (SEO), accessibility, user experience (UX), and analytics. Working collaboratively with stakeholders across the university, the role provides strategic guidance, leverages data-driven insights to improve content performance, and advances a consistent, high-quality digital presence across the University's website.

Key Responsibilities

Web Content Strategy and Execution

• Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.


• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.


• Apply consistent tone, structure, and voice across all UTampa web pages.

Content Models and Digital Governance

• Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).


• Support consistent information architecture and taxonomy within the CMS.


• Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.


• Support content migrations, QA testing, and ongoing site optimization efforts.

SEO, Accessibility, and Performance Optimization

• Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.


• Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.


• Optimize metadata, headings, internal linking, and structured content.


• Ensure web content meets WCAG 2.1 AA accessibility standards.


• Analytics and Continuous Improvement


• Monitor content performance and user behavior to identify opportunities for improvement.


• Translate analytics insights into actionable recommendations for content updates and prioritization.


• Share performance findings with the Manager of Content Strategy and digital partners to inform planning.

Collaboration and Campus Partnership

• Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.


• Align web content with paid media, email, and social referral strategies.


• Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.


• May mentor student contributors or interns supporting web content projects.

Minimum Qualifications

Education

• Bachelor's degree in communications, journalism, marketing, digital media, or a related field.

Experience

• Three to five years of experience creating and optimizing web content.


• Exceptional writing and editing skills with a strong understanding of digital best practices.


• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).


• Working knowledge of SEO, UX principles, analytics, and accessibility standards.


• Strong organizational skills and ability to manage multiple projects and deadlines.

Work Schedule

Monday through Friday from 8:30 a.m. to 5:00 p.m.

Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m.

The University Of Tampa Offers Great Benefits, Including

• Free Tuition


• Generous paid leave


• Wellness initiatives


• 100% Employer-Funded Health Reimbursement Account


• 100% Employer-Paid Short & Long Term Disability Insurance


• 100% Employer-Funded Employee Assistance Program


• Discounted On-Campus Dining Meal Plans


• Free On-Campus Parking


• Access to Campus Amenities (pool, library, campus events, and more)


• Fitness Center


• Pet Insurance


• Flexible Spending Accounts


• And more

Submission Guidelines

To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.

Additional Information

This description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential functions and overtime eligibility may vary based on the specific task assigned to the position.