Digital Content Strategist: Growth & Engagement Lead

Placements24; Queenstown (MD); Hybrid; USD 18,000 - 25,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Professional growth opportunities

Job summary

Placements24 is seeking a Digital Content Strategist to drive the online presence for a rapidly expanding media group. The role focuses on developing data-driven content strategies and planning, creating, and optimizing content across websites, social media, blogs, and email campaigns to engage target audiences.

You will collaborate with marketing, design, and editorial teams, oversee SEO-optimized content, analyze performance with analytics tools, and stay ahead of digital trends to grow reach

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience as Digital Content Strategist, Content Manager, or similar role.
• Strong understanding of SEO, content marketing principles, and social media strategy.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.

Responsibilities

• Develop comprehensive digital content strategies aligned with marketing goals and audience insights.
• Plan and manage content calendars across various digital channels.
• Oversee the creation of engaging and SEO-optimized content, including articles, blog posts, social media updates, and video scripts.
• Analyze content performance using analytics tools and provide actionable insights for optimization.
• Collaborate with internal teams and external stakeholders to ensure content quality and consistency.
• Identify content gaps and opportunities for growth.
• Stay abreast of industry trends, emerging platforms, and best practices in digital content strategy.
• Manage content distribution and promotion across digital channels.

Skills

SEO basics

Content strategy

Analytics

Project management

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS platforms

Job description

Placements24 is seeking a Digital Content Strategist to drive the online presence for a rapidly expanding media group. The role focuses on developing data-driven content strategies and planning, creating, and optimizing content across websites, social media, blogs, and email campaigns to engage target audiences.

You will collaborate with marketing, design, and editorial teams, oversee SEO-optimized content, analyze performance with analytics tools, and stay ahead of digital trends to grow reach