Remote Content Strategist: Digital Marketing & Analytics Lead

John Tyler Community College; Chesterfield Court House (VA); Hybride; USD 65 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health insurance

VRS retirement

Paid leave & holidays

Remote work flexibility

Professional development

Wellness resources

Résumé du poste

Brightpoint Community College, located in the Greater Richmond area, seeks a Content Strategist to lead the planning, execution, and optimization of the college’s multi-channel digital presence.

You will merge digital content creation, strategic marketing, and data analytics to elevate brand awareness, support student recruitment and retention, and deliver accessible digital experiences across the college’s web and social channels.

Qualifications

• Strong portfolio with digital storytelling and short-form video samples.
• Hands-on experience with ExpressionEngine, Drupal, Google Analytics, and SEMrush.
• Experience leading editorial calendars and large-scale projects.
• Understanding of integrated marketing in higher education.
• Analytical skills to optimize campaigns and web performance.
• Excellent written, oral, and visual communication skills.
• Highly organized, detail-oriented, customer-service driven.
• Willingness to learn emerging technologies.

Responsabilités

• Conceptualize and produce engaging multi-format assets for web and social.
• Edit and manage brand voice across departments and platforms.
• Ensure WCAG 2.1 AA accessibility compliance.
• Mentor student interns and incorporate student voices.
• Formulate integrated digital content strategies to boost enrollment.
• Track analytics and translate data into actionable insights.
• Oversee editorial calendars and cross-department campaigns.
• Collaborate with stakeholders to align digital messaging.

Connaissances

Digital storytelling

Writing

Editing

Video production

Visual content design

Web analytics

SEO

Social media management

Editorial calendar

Formation

Bachelor's degree in communications/marketing/digital media/English/design

Outils

ExpressionEngine

Drupal

Google Analytics

SEMrush

Description du poste

Brightpoint Community College, located in the Greater Richmond area, seeks a Content Strategist to lead the planning, execution, and optimization of the college’s multi-channel digital presence.

You will merge digital content creation, strategic marketing, and data analytics to elevate brand awareness, support student recruitment and retention, and deliver accessible digital experiences across the college’s web and social channels.