Content Strategy Lead | Remote & Student Growth

Brightpoint Community College; Midlothian (VA); Hybride; USD 65 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health insurance

Remote work flexibility

Professional development opportunities

Paid holidays

Résumé du poste

Brightpoint Community College invites applications for a Content Strategist in its Creative Services team. The role leads planning, execution, and optimization of the college’s multi-channel digital presence, merging content creation, strategic marketing, and analytics to boost brand awareness and student recruitment at the Midlothian Campus.

The position directs digital workflows, campaigns, and performance analysis, mentoring student interns to integrate authentic student voices into

Qualifications

• Strong portfolio demonstrating digital storytelling, writing/editing, video production and visual content design.
• Hands-on experience with CMS (ExpressionEngine/Drupal) and analytics tools.
• Experience in fast-paced projects and managing editorial calendars.

Responsabilités

• Lead content strategy and multi-channel campaigns for enrollment and retention.
• Oversee editorial calendars and major campaigns across web and social channels.
• Direct digital workflows, campaigns, and mentoring of student interns.
• Ensure accessibility and brand consistency across platforms.
• Collaborate with stakeholders and web developers on content updates.

Connaissances

Digital storytelling

Writing/editing

Video production

Visual content design

Formation

Bachelor’s degree in communications, marketing, digital media, English, design

Outils

ExpressionEngine

Drupal

Google Analytics

SEMrush

Social media platforms/tools

Description du poste

Brightpoint Community College invites applications for a Content Strategist in its Creative Services team. The role leads planning, execution, and optimization of the college’s multi-channel digital presence, merging content creation, strategic marketing, and analytics to boost brand awareness and student recruitment at the Midlothian Campus.

The position directs digital workflows, campaigns, and performance analysis, mentoring student interns to integrate authentic student voices into