Content Marketing Manager

Evlo AI; Boston (MA); On-site; USD 95,000 - 140,000; Full time

Job summary

Evlo AI in Boston seeks a Content Marketing Manager to own the editorial engine for blog posts, case studies, whitepapers, and SEO-driven content that fuels demand generation and establishes category authority.

You will translate complex technical concepts into content that ranks, converts, and accelerates sales cycles, working with product, engineering, and sales to measure impact on organic traffic and pipeline.

Qualifications

• 3-6 years of content marketing experience, ideally in B2B SaaS or technical products.
• Proven portfolio of long-form content that demonstrates strong writing and the ability to simplify complex topics.
• Hands-on SEO: keyword research, on-page optimization, and search analytics.
• Experience with CMS platforms (WordPress, Webflow) and marketing automation (HubSpot or Marketo).
• Comfortable working with engineers and product managers to extract and shape technical narratives.
• Data-driven editorial judgment: tie content decisions to traffic, conversions, and pipeline metrics.
• Bonus: experience with AI writing/SEO tooling, video or podcast production.

Responsibilities

• Own the content strategy and editorial calendar across blog, ebooks, webinars, and video aligned to funnel stages and ICP.
• Write and edit long-form content — technical blog posts, whitepapers, case studies, and landing pages — with product SMEs.
• Drive SEO performance through keyword research, on-page optimization, and technical SEO collaboration (Ahrefs, SEMrush, GA4).
• Build a content distribution system across LinkedIn, email nurture, and paid amplification.
• Interview customers, sales, and engineering to develop case studies and proof points for pipeline.
• Define and report content KPIs — organic sessions, rankings, MQLs, and content-attributed pipeline.
• Manage freelance writers, agencies, and a content budget to scale output.

Skills

Content marketing

B2B SaaS

Long-form writing

SEO expertise

Keyword research

On-page SEO

CMS platforms

WordPress

Webflow

Marketing automation

HubSpot

Marketo

Editorial calendar

Data-driven decisions

Freelance management

GA4

Tools

Ahrefs

SEMrush

GA4

Job description

About The Role

The Content Marketing Manager owns the editorial engine for a fast-growing B2B SaaS company — producing the blog posts, case studies, whitepapers, and SEO-driven content that fuel demand generation and establish category authority in a technical domain.

The role sits at the intersection of marketing, product, and sales: translating complex technical concepts into content that ranks, converts, and shortens sales cycles. Success is measured in organic traffic, MQLs sourced, and content-influenced pipeline.

Key Responsibilities

• Own the content strategy and editorial calendar across blog, ebooks, webinars, and video aligned to funnel stages and ICP
• Write and edit long-form content — technical blog posts, whitepapers, case studies, and landing pages — in partnership with product and SMEs
• Drive SEO performance through keyword research, on-page optimization, and technical SEO collaboration (using tools like Ahrefs, SEMrush, and GA4)
• Build a content distribution system across LinkedIn, email nurture, and paid amplification to maximize reach per asset
• Interview customers, sales, and engineering to develop case studies and proof points that support pipeline and enablement
• Define and report content KPIs — organic sessions, rankings, MQLs, and content-attributed pipeline — to leadership monthly
• Manage freelance writers, agencies, and a content budget to scale output without sacrificing quality

What We Are Looking For

• 3-6 years of content marketing experience, ideally in B2B SaaS or technical products
• Proven portfolio of long-form content that demonstrates strong writing and the ability to simplify complex technical topics
• Hands-on SEO expertise: keyword research, on-page optimization, and search analytics (Ahrefs, SEMrush, Google Search Console, GA4)
• Experience with CMS platforms (WordPress, Webflow) and marketing automation (HubSpot or Marketo)
• Comfortable working directly with engineers and product managers to extract and shape technical narratives
• Data-driven editorial judgment: able to tie content decisions to traffic, conversion, and pipeline metrics
• Bonus: experience with AI writing/SEO tooling, video or podcast production, and a background or genuine interest in the company's technical domain