Content Marketing Manager

Nashville Public Radio; Seattle (WA); On-site; USD 90,000 - 140,000; Full time

Job summary

Nashville Public Radio in Seattle is seeking a content marketing leader who owns the strategy and execution, translating complex product value into clear narratives for enterprise audiences.

You will partner with product marketing, SEO, and demand gen teams to scale organic traffic, nurture pipeline, and build brand authority across digital channels.

The role requires 4–7 years in B2B SaaS or tech, strong writing, and hands-on SEO with GA4, Ahrefs, and SEMrush.

Qualifications

• 4–7 years of content marketing experience in a B2B SaaS or high-growth technology company.
• Demonstrated expertise in SEO/SEM best practices, keyword research, and organic traffic optimization.
• Exceptional writing, editing, and storytelling skills with a portfolio of published technical and marketing content.

Responsibilities

• Develop and execute a comprehensive B2B content strategy spanning long-form blogs, whitepapers, case studies, and email campaigns
• Manage the editorial calendar and oversee content production from ideation through publication and promotion
• Optimize all content for SEO performance, leveraging tools like Ahrefs, SEMrush, and Google Analytics to drive organic growth
• Collaborate with subject matter experts, product managers, and designers to produce data-backed, high-utility assets
• Analyze content performance metrics to refine distribution tactics, improve engagement rates, and report on pipeline impact
• Ensure consistent brand voice and messaging across all digital touchpoints and collateral

Skills

Content marketing

SEO

Analytics

Writing & editing

Education

Bachelor's degree

Tools

GA4

Ahrefs

SEMrush

Job description

About The Role

The role owns the content strategy and execution end-to-end, translating technical product value into compelling narratives that engage enterprise audiences.

The position partners closely with product marketing, SEO, and demand generation teams to scale organic traffic, nurture pipeline, and establish brand authority across digital channels.

Key Responsibilities

• Develop and execute a comprehensive B2B content strategy spanning long-form blogs, whitepapers, case studies, and email campaigns
• Manage the editorial calendar and oversee content production from ideation through publication and promotion
• Optimize all content for SEO performance, leveraging tools like Ahrefs, SEMrush, and Google Analytics to drive organic growth
• Collaborate with subject matter experts, product managers, and designers to produce data-backed, high-utility assets
• Analyze content performance metrics to refine distribution tactics, improve engagement rates, and report on pipeline impact
• Ensure consistent brand voice and messaging across all digital touchpoints and collateral

What We Are Looking For

• 4-7 years of content marketing experience within a B2B SaaS or high-growth technology company
• Demonstrated expertise in SEO/SEM best practices, keyword research, and organic traffic optimization
• Exceptional writing, editing, and storytelling skills with a portfolio of published technical and marketing content
• Proficient with content management systems, analytics platforms (GA4), and SEO tools (Ahrefs, SEMrush)
• Bachelor's degree in Marketing, Journalism, Communications, or a related field
• Bonus: Experience managing freelance writers, familiarity with HubSpot, and a background in developer-focused tech