Content Marketing Manager

Evlo AI; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Evlo AI is seeking a content-focused leader to own the editorial strategy, SEO-driven production, and narrative assets powering product launches and demand-gen campaigns.

You will influence organic pipeline with content measured by traffic, rankings, and SQLs, not just word count. Lead a hands-on content program across blogs, resource centers, and product pages.

Qualifications

• 4–7 years in content marketing, ideally in B2B SaaS or developer-focused products.
• Proven SEO-driven content with measurable organic traffic and conversion results.
• Hands-on with Ahrefs or Semrush, GA4, HubSpot/Marketo, and a CMS (Webflow or WordPress).
• Strong editing skills with the ability to coach writers and maintain a consistent brand voice.
• Comfortable translating technical concepts (APIs, integrations, security) for practitioner and executive audiences.

Responsibilities

• Own the editorial calendar across blog, resource center, and product marketing pages; ship 8–12 pieces of content monthly.
• Develop SEO strategy using Ahrefs/Semrush: keyword research, topic clustering, SERP analysis, and technical SEO coordination with engineering
• Write and edit high-performing assets: thought leadership, case studies, comparison pages, and gated content for nurture tracks
• Partner with demand-gen on campaign content: webinar scripts, email sequences, and landing page copy in HubSpot
• Interview SMEs, customers, and internal experts to translate technical product capabilities into compelling stories
• Build and report content performance dashboards in GA4 and Looker, tied to organic traffic, rankings, and pipeline attribution
• Manage freelance writers, agencies, and editorial budgets

Skills

Content marketing

SEO

Editing

Project management

Storytelling

Education

BA/BS in English

Tools

Ahrefs

Semrush

GA4

HubSpot

WordPress

Webflow

Job description

About The Role

The role owns the content engine for a B2B SaaS company with a PLG motion: editorial strategy, SEO-driven content production, and the narrative assets that power product launches and demand-gen campaigns.

The work directly influences organic pipeline. Content is treated as a revenue channel, measured by traffic, rankings, and SQLs sourced, not just word count.

Key Responsibilities

• Own the editorial calendar across blog, resource center, and product marketing pages; ship 8-12 pieces of content monthly
• Develop SEO strategy using Ahrefs/Semrush: keyword research, topic clustering, SERP analysis, and technical SEO coordination with engineering
• Write and edit high-performing assets: thought leadership, case studies, comparison pages, and gated content for nurture tracks
• Partner with demand-gen on campaign content: webinar scripts, email sequences, and landing page copy in HubSpot
• Interview SMEs, customers, and internal experts to translate technical product capabilities into compelling stories
• Build and report content performance dashboards in GA4 and Looker, tied to organic traffic, rankings, and pipeline attribution
• Manage freelance writers, agencies, and editorial budgets

What We Are Looking For

• 4-7 years in content marketing, ideally in B2B SaaS or developer-focused products
• Proven portfolio of SEO-driven content with measurable organic traffic and conversion results
• Hands‑on with Ahrefs or Semrush, GA4, HubSpot/Marketo, and a CMS (Webflow or WordPress)
• Strong editing skills with the ability to coach writers and maintain a consistent brand voice
• Comfortable translating technical concepts (APIs, integrations, security) for practitioner and executive audiences
• BA/BS in English, Journalism, Marketing, or equivalent practical experience
• Bonus: experience with product-led growth content motions, video or podcast production, and AI-assisted content workflows