Content Marketing Lead

CUBE84; Lead (SD); Remote; USD 120,000 - 160,000; Full time

Job summary

CUBE84 in the United States seeks an AI-First Content Marketing Lead to own content strategy across brand, inbound, outbound sales, customer success, and partnerships. You’ll decide what gets made and why across three business units, not just follow briefs.

You design and run an AI-first production process, translating SME knowledge into blog posts, LinkedIn content, and sales one-pagers. You’ll lead a small in-house team and ensure weekly publishings across channels.

Qualifications

• 5+ years leading B2B content marketing, ideally in tech/SaaS/services.
• Hands-on experience designing and operating an AI-assisted content production workflow.
• Track record producing and repurposing content across web, blog, LinkedIn, email, sales enablement, case studies.
• Managed a small in-house team, even if one direct report plus freelancers.
• Working SEO knowledge — keyword research, on-page basics, connecting content to organic traffic.
• Comfortable presenting content performance and strategy to executives and experts.
• Flexibility to overlap with US-based stakeholders.

Responsibilities

• Own content strategy end to end across three business units.
• Design and run an AI-first production process for drafts to published assets.
• Translate SME input into blog posts, LinkedIn content, and sales one-pagers.
• Lead a small in-house content crew and guide external writers.
• Manage the editorial calendar across website, blog, LinkedIn, email, and sales enablement.
• Turn webinars, podcasts, and events into multiple clips and follow-up content.
• Monitor SEO impact, engagement, and pipeline metrics; kill underperforming assets.

Skills

Content strategy

Editorial leadership

AI workflow design

SEO knowledge

Webinar production

Editorial calendar

Stakeholder communication

Tools

HubSpot

Notion

CMS

Job description

Can you build a content engine from scratch, not just run one someone else already built? Do you get more excited by designing the workflow than writing the sentence? Can you sit with an engineer, a delivery lead, or a client success manager for 30 minutes and walk away with three weeks of content?

Then, our AI-First Content Marketing Lead role here at CUBE84 may interest you.

In this gig,

1. You're the Editor-in-Chief, Not Just the Writer
   You own content strategy end to end — across brand, inbound, outbound sales, customer success, and partnerships. You're not waiting for a brief; you're deciding what gets made, why, and for whom, across three business units at once.

2. You Build the Machine, Not Just the Content
   You design and run an AI-first production process — the actual workflow, tools, and prompts that let a lean team punch way above its headcount. This isn't "I use ChatGPT sometimes." This is you architecting how ideas become drafts become published assets, faster than a traditional team ever could.

3. You're a Translator — SME Brain to Reader's Screen
   You sit with our internal experts — architects, delivery leads, sales — and pull the good stuff out of their heads before it evaporates. You know how to ask the right question in a 20-minute chat and walk away with enough material for a blog, a LinkedIn post, and a sales one-pager.

4. You Run a Tight Little Crew
   You manage a small in-house team — a content writer today, more resources as we grow. You know how to direct someone else's writing without rewriting every sentence yourself, and you make a small team feel like a bigger one.

5. You Keep the Trains Running, Every Week
   You own the editorial calendar across every channel — website, blog, LinkedIn, email, sales enablement, case studies, whitepapers. Nothing "kind of" goes out. Something ships every week, on time, without you personally writing all of it.

6. You Turn One Hour of Talk into Ten Pieces of Content
   Every webinar, podcast, event, and customer conversation is a content goldmine to you, not a one-off. You oversee the execution of webinars, roundtables, and virtual events with the broader marketing team, then squeeze every one of them for clips, quotes, posts, and follow-up emails.

7. You Know Where the Traffic Comes From
   You've got working SEO knowledge — not agency-level depth, but enough to make sure what we publish is actually findable. You track what's working by engagement, traffic, and pipeline impact, and you kill what isn't instead of defending it.

It'll be awesome if you...

• Have 5+ years leading B2B content marketing, ideally inside a technology, SaaS, or technical services company

• Have real, hands‑on experience designing and operating an AI-assisted content production workflow — not occasional AI use, but actually building the pipeline (this one's non-negotiable)

• Have a track record of producing and repurposing content across multiple channels — web, blog, LinkedIn, email, sales enablement, case studies

• Have managed a small in-house team, even if that's just one direct report plus freelancers

• Have working SEO knowledge — keyword research, on‑page basics, and connecting content to organic traffic

• Are comfortable presenting content performance and strategy directly to executives and subject matter experts

• Are comfortable with flexible working hours to overlap with our primarily US‑based stakeholders

More awesome, if you have

• Experience supporting multiple business units or product lines with one lean team

• End-to-end ownership of webinar or podcast production, not just attending as a guest

• Background in a consultancy or services firm rather than only product companies

• Familiarity with tools like HubSpot, Notion, or a CMS for managing editorial workflow