Marketing Content Specialist

h2x; Encinitas (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

A technology firm is seeking an experienced Marketing Content Specialist in Encinitas, California. The successful candidate will have at least 5 years of experience in content creation and digital marketing, with a strong background in technical storytelling. This role involves crafting high-quality content for engineering audiences, collaborating with cross-functional teams, and optimizing strategies to drive measurable business impact. The ideal candidate will excel in translating complex technical concepts into engaging marketing content while monitoring performance metrics.

Qualifications

• 5+ years of experience in copywriting, content strategy, or digital marketing within engineering or technology sectors.
• Exceptional writing skills for distinct audiences.
• Experience simplifying complex technical concepts.

Responsibilities

• Craft high-quality, multi-format content for engineering and technical audiences.
• Collaborate with marketing and product teams for content strategy.
• Monitor and report on content performance using KPIs.

Skills

Copywriting

Content strategy

Digital marketing

Technical marketing

SEO optimization

Tools

Google Analytics

Job description

We are seeking a Marketing Content Specialist with at least 5 years of

experience as a brand journalist in a marketing agency or B2B SaaS environment.

This role will be responsible for the h2x’s content and digital strategy - from

search-led demand capture to sales-aligned content that influences the pipeline.

This role is designed for an experienced content creator with a strong

background in brand journalism, technical storytelling, and data-driven

marketing.

The ideal candidate excels at translating complex technical concepts

into compelling marketing content, contributes strategically to content planning,

and delivers performance reporting tied to business KPIs, especially for

audiences of engineers and technical decision-makers.

You’ll lead SEO (including LLM-driven discovery), website design, and

performance, and a modern content engine powered by AI and subject-matter

expertise.

Reporting directly to the Head of Marketing, you’ll work closely with the

marketing team to ensure content and digital efforts drive measurable business

impact, not just awareness.

Key Responsibilities

• Technical Content Creation: Craft high-quality, multi-format content (blogs, articles, case studies, whitepapers, and social posts) that translates complex technical concepts into accessible, marketing-driven stories for engineering and technical audiences
• Content Strategy Contribution: Collaborate with marketing, product, and subject matter experts to develop and execute a content strategy aligned with business goals and buyer personas
• Performance Reporting: Monitor, analyze, and report on content performance using established KPIs (e.g., traffic, engagement, lead generation, pipeline contribution). Proficiency in using analytics tools (e.g., Google Analytics) to measure and report on content effectiveness.
• Technical-to-Marketing Translation: Interview engineers and technical experts, distill insights, and create content that bridges the gap between technical depth and marketing impact
• Cross-Functional Collaboration: Work closely with product marketing, and sales teams to ensure content accuracy, consistency, and alignment with campaign objectives
• Continuous Optimization: Conduct regular content audits, optimize existing assets for SEO and engagement, and stay current with industry trends and best practices
• SEO & Optimization: Optimize content for search engines, AI and user engagement, leveraging keyword research and analytics.
• Stay Current: Monitor industry trends, emerging technologies, and best practices in technical marketing.

Skills You Should Have

• 5+ years of experience in copywriting, content strategy and development, or digital marketing within the engineering or technology sectors
• Exceptional ability to write clear, concise, and persuasive content tailored to distinct audiences and market segments.
• Experience simplifying complex technical concepts for sophisticated readers.
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and technical teams.
• Organized and detail-oriented, with the ability to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Analytical mindset, adept at using data and intuition to inform strategy and optimize content performance.
• High level of accountability and follow-through, with the ability to deliver high-quality work under shifting priorities.
• A portfolio showcasing technical content (e.g., whitepapers, case studies, technical blogs) that drove business results.

Nice to have

• Experience in marketing to the engineering sector
• Background in journalism or editorial work