Retail Media Strategy Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 81,000 - 90,000; Full time

Job summary

Zenith, a leading Publicis Groupe media agency in New York, seeks a Supervisor of Strategy and Investment to manage day-to-day campaign delivery, partner with the Associate Director, and drive digital and Retail Media execution.

You will lead planning, activation, performance analysis, and client communications, mentor junior staff, ensure tagging and measurement requirements, and contribute to reporting while upholding best practices and strong collaboration.

Qualifications

• Bachelor's degree required; focus on media, marketing, or business.
• Minimum 3+ years in a media agency with Retail Media focus.
• Experience with major retailers and CP G industry preferred.

Responsibilities

• Serve as the day-to-day client contact for campaign planning, execution, and ongoing requests.
• Oversee the day-to-day work of Planners and Associate Planners, including project prioritization, workflow management, and quality control.
• Build and maintain relationships with media publishers and meet with new vendors to assess value and applicability.
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity.
• Assists in training, mentoring, and developing team members.
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.
• Develop integrated tactical plans in partnership with the Associate Director, incorporating business objectives, campaign learnings, and marketplace insights.
• Lead the planning and activation of Retail Media programs while managing day-to-day client communication related to campaign execution.
• Analyze campaign performance and marketplace trends to identify optimization opportunities and develop actionable recommendations.
• Develop client presentations that communicate strategy, performance, and key learnings.
• Review RFPs, evaluate partner proposals, and collaborate with vendors and internal teams to ensure plans align with client objectives and measurement requirements.
• Oversee the execution of approved media plans
• Manage client/vendor communication on campaign timelines
• Review all campaign inputs into Prisma for final approval
• Ensure all tagging requirements are followed. Check and confirm all partners have received tags and QA'd for launch
• Monitor campaign performance and collaborate with team members and partners to identify strategic, actionable optimization opportunities.
• Contribute performance insights to reporting deliverables and review reports for accuracy and completeness
• Lead the monthly flowchart maintenance and issuance process, ensuring accuracy and alignment across flowcharts, authorizations, POs, and supporting campaign documentation.
• Support monthly reconciliation efforts with the billing team by updating the billing tracker and investigating and resolving any vendor discrepancies that arise
• Consult on ad-hocbilling/payment issues or requests from vendors

Skills

Presentation

Negotiation

Communication

Project management

Data analysis

Entrepreneurship

Learning agility

Education

Bachelor's Degree

Tools

Prisma

Microsoft Office

Guideline/MediaTools

Kantar

GWI/MRI

Comscore

DFA Certified

Nielsen Media Impact

Job description

Zenith, a leading Publicis Groupe media agency in New York, seeks a Supervisor of Strategy and Investment to manage day-to-day campaign delivery, partner with the Associate Director, and drive digital and Retail Media execution.

You will lead planning, activation, performance analysis, and client communications, mentor junior staff, ensure tagging and measurement requirements, and contribute to reporting while upholding best practices and strong collaboration.