Content & Digital Campaign Supervisor

Zenith USA; New York (NY); On-site; USD 81,225 - 129,987; Full time

Job summary

Zenith USA in New York is seeking a Supervisor of Content to guide digital and content activation, collaborating across Negotiator/Planner teams and the AD to deliver integrated campaigns with measurable ROI.

You will provide strategic input from audience insights and performance data, manage relationships with publishers, set campaign objectives and KPIs, and lead a meticulous execution and optimization process.

Qualifications

• The Supervisors will train junior team members in using the tools and platforms for Content and Digital Investment practices.
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Salesforce, MP, Amazon Attribution.
• Content Investment: Infegy, MRI, Scarburgh, eMarketer, MOAT, Fluency (Influencer Product).

Responsibilities

• Focused on direct activation with digital and content publishers, driving creative engagement opportunities.
• Provide strategic input based on audience insights, past performance analysis, and marketplace knowledge.
• Collaborate in negotiation strategies by building relationships with content and digital publishers.
• Set objectives and KPIs for campaigns and ensure timely execution and optimization.
• Supervise and review development and implementation of content and digital campaigns by negotiators/planners & assistants.

Job description

Zenith USA in New York is seeking a Supervisor of Content to guide digital and content activation, collaborating across Negotiator/Planner teams and the AD to deliver integrated campaigns with measurable ROI.

You will provide strategic input from audience insights and performance data, manage relationships with publishers, set campaign objectives and KPIs, and lead a meticulous execution and optimization process.