Consumer Insights Manager - Brand Strategy & Analytics

Bimbo Bakeries USA; Irving (TX); On-site; USD 67,000 - 87,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & company match

Job summary

Bimbo Bakeries USA (BBU) is transforming its marketing capabilities to accelerate branded growth. The Associate Manager, Consumer Insights plays a key role in supporting the company’s consumer‑centric efforts.

Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Psychology, or related field.
• Master’s degree preferred but not required.
• Minimum 3-5 years of experience in consumer insights, market research, or marketing.
• Experienced in a wide range of research methodologies, including concept testing, brand health tracking, packaging research and creative testing.
• Skilled in developing and executing consumer research studies—from survey design and data analysis to synthesizing insights and presenting findings.
• Strong ability to translate research results into clear, actionable recommendations that support brand and business needs.

Responsibilities

• Support the execution of consumer insights strategy to address business needs.
• Contribute to brand strategy, marketing activation, and product refinement.
• Manage day-to-day consumer research to ensure high-quality outcomes.
• Brief research agencies, methodology selection, analysis and development of recommended actions to drive business decisions.
• Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.
• Collaborate with cross-functional partners to ensure research execution aligns with brand and business objectives.
• Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.
• Ensure all research and insights initiatives are actionable and focused on business impact.

Skills

Communication

Presentation

Project management

Cross-functional collaboration

Data analysis

Attention to detail

Problem solving

Leadership

Education

Bachelor's degree in Marketing, Market Research, Psychology, or related fields

Master's degree preferred

Tools

Circana

Nielsen

Numerator

Job description

Bimbo Bakeries USA (BBU) is transforming its marketing capabilities to accelerate branded growth. The Associate Manager, Consumer Insights plays a key role in supporting the company’s consumer‑centric efforts.

Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.