Consumer Insights Associate Manager, Brand & Research

Bimbo Bakeries USA; Irving (TX); On-site; USD 67,000 - 87,000; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA is expanding its Marketing Center of Excellence with an Associate Manager, Consumer Insights. The role supports Sr Manager Consumer Insights in research design, analysis, storytelling, and cross-functional collaboration to inform brand strategy and activation.

The position emphasizes a data-driven mindset, strong communication, and the ability to translate findings into actionable recommendations for core brands. Domestic travel and in-office presence are required.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Psychology, or related field.
• 3–5 years in consumer insights, market research, or marketing.
• Experience with concept testing, brand health tracking, packaging research.
• Knowledge of syndicated data (Circana, Nielsen, Numerator) is a plus.

Responsibilities

• Support the execution of consumer insights strategy for brands and products.
• Manage day-to-day consumer research for Morning & Snacking brands.
• Brief agencies, select methodologies, analyze data, and propose actions.
• Create streamlined reports and actionable insights for leadership.
• Collaborate with cross-functional partners to align research with objectives.
• Help manage budgets, timelines, and vendor coordination.
• Ensure research initiatives are actionable and drive business impact.

Skills

Consumer insights

Research methods

Data analysis

Project management

Cross-functional collaboration

Communication

Presentation skills

Education

Bachelor's degree in Marketing / Market Research / Psychology

Master’s degree preferred

Tools

Circana

Nielsen

Numerator

Job description

Bimbo Bakeries USA is expanding its Marketing Center of Excellence with an Associate Manager, Consumer Insights. The role supports Sr Manager Consumer Insights in research design, analysis, storytelling, and cross-functional collaboration to inform brand strategy and activation.

The position emphasizes a data-driven mindset, strong communication, and the ability to translate findings into actionable recommendations for core brands. Domestic travel and in-office presence are required.