MBA Marketing Summer Intern — Strategy & Insights

Bimbo Bakeries USA; Irving (TX); On-site; USD 30,000 - 47,000; Full time

Benefits offered by this job

Competitive pay

Equal opportunity employer

Job summary

Bimbo Bakeries USA is seeking MBA summer associates passionate about brands and marketing in the CPG space. You will contribute to brand growth, uncover consumer insights, and develop analytics-based recommendations as part of a dynamic marketing team across Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park, and Little Bites.

The internship offers exposure to company operations, bakery visits, retailer market tours, and interaction with senior executives through project presentations.

Qualifications

• Must be a first-year MBA student.
• 3+ years of work experience in marketing, consulting, finance, operations, supply chain, commercial or growth strategy.
• Experience in marketing research and analytics is preferred.

Responsibilities

• Own assigned project from kickoff to presentation to Senior Leadership.
• Conduct consumer segmentation, market sizing, and competitor analysis to identify insights.
• Collaborate with marketing, innovation, consumer insights, category management, R&D and supply chain to align recommendations.
• Create PowerPoint presentations and Excel financial models to communicate results.

Skills

Marketing

Growth strategy

Market research

Project management

Data analysis

Cross-functional collaboration

Leadership

Education

MBA student

Job description

Bimbo Bakeries USA is seeking MBA summer associates passionate about brands and marketing in the CPG space. You will contribute to brand growth, uncover consumer insights, and develop analytics-based recommendations as part of a dynamic marketing team across Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park, and Little Bites.

The internship offers exposure to company operations, bakery visits, retailer market tours, and interaction with senior executives through project presentations.