Consumer Insights Associate Manager

Bimbo Bakeries USA; Irving (TX); On-site; USD 67,000 - 87,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & company match

Job summary

Bimbo Bakeries USA (BBU) is transforming its marketing capabilities to accelerate branded growth. The Associate Manager, Consumer Insights plays a key role in supporting the company’s consumer‑centric efforts.

Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Psychology, or related field.
• Master’s degree preferred but not required.
• Minimum 3-5 years of experience in consumer insights, market research, or marketing.
• Experienced in a wide range of research methodologies, including concept testing, brand health tracking, packaging research and creative testing.
• Skilled in developing and executing consumer research studies—from survey design and data analysis to synthesizing insights and presenting findings.
• Strong ability to translate research results into clear, actionable recommendations that support brand and business needs.

Responsibilities

• Support the execution of consumer insights strategy to address business needs.
• Contribute to brand strategy, marketing activation, and product refinement.
• Manage day-to-day consumer research to ensure high-quality outcomes.
• Brief research agencies, methodology selection, analysis and development of recommended actions to drive business decisions.
• Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.
• Collaborate with cross-functional partners to ensure research execution aligns with brand and business objectives.
• Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.
• Ensure all research and insights initiatives are actionable and focused on business impact.

Skills

Communication

Presentation

Project management

Cross-functional collaboration

Data analysis

Attention to detail

Problem solving

Leadership

Education

Bachelor's degree in Marketing, Market Research, Psychology, or related fields

Master's degree preferred

Tools

Circana

Nielsen

Numerator

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $66,600 - $86,600
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

#LI-LF1

Position Summary:

Bimbo Bakeries USA (BBU) is transforming its marketing capabilities to accelerate branded growth. The Associate Manager, Consumer Insights plays a key role in supporting the company’s consumer‑centric efforts. Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions. This position plays an important role in shaping consumer‑centric decisions through supporting research design, analysis, storytelling, and cross‑functional collaboration. The Associate Manager leverages both quantitative and qualitative techniques to reveal compelling insights, inform brand strategy, and strengthen marketing activation. They bring a data driven mindset, a natural sense of curiosity, and a commitment to elevating the consumer perspective across the organization.

Key Responsibilities:

• Support the execution of BBU’s consumer insights strategy to address business needs and contribute to broader marketing initiatives.
• Critical areas impacted by this role will include brand strategy, marketing activation, and product refinement.
• Manage day‑to‑day aspects of consumer research to ensure high‑quality research outcomes for the Morning & Snacking portfolio brands.
• Day‑to‑day management includes briefing research agencies, methodology selection, analysis and development of recommended actions to drive business decisions.
• Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.
• Collaborate with cross‑functional partners to ensure research execution aligns with brand and business objectives.
• Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.
• Ensure all research and insights initiatives are actionable and focused on business impact.

Behavioral Competencies:

• Ability to achieve specific objectives/outcomes and set/meet key initiatives
• Ability to effectively manage direct reports at the manager and professional staff level.
• Ability to support established project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations.
• Ability to effectively implement programs for area of responsibility.
• Ability to work with internal cross function team to achieve results.

Education and Work History:

• A Bachelor’s degree in Marketing, Market Research, Psychology, or other related fields.
• Master’s preferred but not required.
• Minimum 3-5 years of experience in consumer insights, market research, or marketing, preferably with direct experience at a CPG company or marketing research/insights agency.
• Experienced in a wide range of research methodologies, including concept testing, brand health tracking, packaging research and creative testing.
• Skilled in developing and executing consumer research studies—from survey design and data analysis to synthesizing insights and presenting findings.
• Strong ability to translate research results into clear, actionable recommendations that support brand and business needs.
• Experience with syndicated POS, panel and receipt data (Circana, Nielsen, Numerator) is a plus.
• Solid project management skills, with the ability to manage multiple projects and meet tight deadlines.
• Strong communication and presentation skills; able to summarize data and insights to cross‑functional teams and senior leadership.
• Proactive problem‑solver with the ability to think critically and creatively.
• Strong attention to detail and accuracy.
• Ability to work collaboratively and effectively in a fast‑paced environment.

Domestic Travel:

10-20% Ability to be in‑office five days a week #YOUBELONGATBBU

Equal Opportunity & Reasonable Accommodations:

Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.