Connections Strategy Director: Social Ecosystems & Growth

TBWA\\Worldwide; New York (NY); On-site; USD 160,000 - 170,000; Full time

Benefits offered by this job

Health/vision/dental insurance

401(k)

Stock purchase plan

Paid vacation and leave

Job summary

TBWA is seeking a Strategy Director, Connections in New York City to lead Connections strategies across a brand’s ecosystem and build strong client relationships. You will translate audience insights into social and earned media opportunities, guide creative, and drive collaborations with media partners.

The role requires 8+ years in strategy or connections planning, excellent communication, and a proven ability to lead workshops. Salary ranges reflect NYC location.

Qualifications

• 8+ years of experience in strategy, media or connections planning.
• Excellent interpersonal, organizational, and written communication skills.

Responsibilities

• Craft and lead Connections strategies across a brand’s ecosystem.
• Build client rapport and manage IAT partnerships for collaborations.
• Translate insights into social, earned media and audience personas.
• Lead internal and external workshops and drive strategic initiatives.

Skills

Strategy experience

Client-facing

Audience segmentation

Social media strategy

Workshops facilitation

Written communication

Analytics literacy

Media agency collaboration

Tools

Sprinklr

Hootsuite

GWI

YouGov

Job description

TBWA is seeking a Strategy Director, Connections in New York City to lead Connections strategies across a brand’s ecosystem and build strong client relationships. You will translate audience insights into social and earned media opportunities, guide creative, and drive collaborations with media partners.

The role requires 8+ years in strategy or connections planning, excellent communication, and a proven ability to lead workshops. Salary ranges reflect NYC location.