Strategy Director, Connections

TBWA\\Worldwide; New York (NY); On-site; USD 160,000 - 170,000; Full time

Benefits offered by this job

Health/vision/dental insurance

401(k)

Stock purchase plan

Paid vacation and leave

Job summary

TBWA is seeking a Strategy Director, Connections in New York City to lead Connections strategies across a brand’s ecosystem and build strong client relationships. You will translate audience insights into social and earned media opportunities, guide creative, and drive collaborations with media partners.

The role requires 8+ years in strategy or connections planning, excellent communication, and a proven ability to lead workshops. Salary ranges reflect NYC location.

Qualifications

• 8+ years of experience in strategy, media or connections planning.
• Excellent interpersonal, organizational, and written communication skills.

Responsibilities

• Craft and lead Connections strategies across a brand’s ecosystem.
• Build client rapport and manage IAT partnerships for collaborations.
• Translate insights into social, earned media and audience personas.
• Lead internal and external workshops and drive strategic initiatives.

Skills

Strategy experience

Client-facing

Audience segmentation

Social media strategy

Workshops facilitation

Written communication

Analytics literacy

Media agency collaboration

Tools

Sprinklr

Hootsuite

GWI

YouGov

Job description

Who You Are

As a Strategy Director, Connections, you are a conceptual and strategic thinker, responsible for identifying and creating creative opportunities across a brand’s end-to-end presence and experience that extend beyond advertising alone. With your peers across Strategy, Business and Creative, you are part of a well-oiled team, a leader and you act accordingly.

Agency

TBWA

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

Title: Strategy Director, Connections

Reports to: Head of Strategy

As a Strategy Director, Connections, you are a conceptual and strategic thinker, responsible for identifying and creating creative opportunities across a brand’s end-to-end presence and experience that extend beyond advertising alone. With your peers across Strategy, Business and Creative, you are part of a well-oiled team, a leader and you act accordingly.

The Strategy Director, Connections is tasked with bringing modern, social and community-minded creative ideas to life. You thrive on building relationships with your IAT partners and clients, and leverage them to build and sell nontraditional ideas.

Position Summary

• Craft and lead exceptional Connections strategies that are idea-led, but crafted with a deep understanding of audiences. Design each project to live in optimal spaces across a brand’s ecosystem
• Be a social expert; craft social strategies and briefs, inspiring creative work for planned moments, content series and campaign extensions. You’re always aware of the latest platforms, units and trends, and your expertise makes you a trusted resource.
• Guide, inspire and shape creative: Translate audience and platform insights into inspiration for creatives and help design the work for social traction and earned media. Build on predetermined deliverables based on audience and idea-led opportunities.
• Build strong client rapport and relationships
• Drive IAT partnership & collaboration, specifically be the go-to point of contact for our media agency partners
• Make sound media recommendations and be comfortable challenging when placements don’t serve the idea and client business objectives
• Be comfortable defining and building audience segmentations, shared mindsets and translating them into buying audiences within media contexts. Comfortable with GWI and translating data into audience personas
• Participate in the hiring and management of the strategy team
• Build strong client and IAT rapport and relationships
• Give feedback in a timely manner
• Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs

Preferred Qualifications

• 8+ years of experience in strategy, media or connections planning
• Ability to work autonomously and demonstrate an understanding of how and where Connections can add value
• Track record of exceptional connections strategy outputs, ranging across audience segmentations, consumer journeys, social platbooks, influencer playbooks and briefs, ecosystems, briefs, frameworks and go-to-market plans. Ability to own and lead internal and external workshops and brainstorms.
• Mid-level and senior client-facing agency experience with prior exposure managing across robust client organizations is a must. Ability to build strong relationships across agency leads and create growth opportunities for Connections. Ability to harness your influence to sell-in and defend work, pushing creative work to be its very best.
• Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV’s, client-ready communication, and presentations.
• An advertising, marketing, media and creative enthusiast with a passion for social, pop culture and data.
• Literate in digital analytics (macro trends and website based), social listening, social publishing (Sprinklr, Hootsuite, …), consumer databases (GWI, YouGov, …).
• Knowledge of marketing channels and media mixes. Prior experience in media planning a plus

Who We Are

TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.

TBWA\Chiat\Day develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in New York, Los Angeles and Nashville.

TBWA\Chiat\Day Values

Good enough is not enough.

Grab an oar.

Be more human.

Play like a pirate.

Doing the brave thing is about courage.

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Location

Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).

The annual salary range for this role is $160,000-$170,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don't let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

$160,000-$170,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$160,000-$170,000