Strategy Director, Connections

Interpublic; New York (NY); Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k)

Stock purchase

Vacation

Sick and personal days

Job summary

TBWA is seeking a Strategy Director, Connections in New York City to lead end-to-end connection strategies across a brand’s ecosystem and social channels. You will craft idea-led, audience-informed strategies and translate insights into creative briefs that drive social traction and earned media.

You will build strong client relationships, collaborate with media partners, and guide workshops to shape campaigns across platforms and channels, leveraging data and digital analytics to optimize

Qualifications

• 8+ years of experience in strategy, media, or connections planning.
• Ability to lead and sell complex connections strategy to clients.

Responsibilities

• Lead connections strategies across a brand’s ecosystem and social channels.
• Design social playbooks, briefs, and influencer playbooks for campaigns.
• Build and maintain client and partner relationships, including media agencies.
• Provide expert guidance on audience segmentation and media placements.
• Drive workshops and collaborative sessions with internal and external teams.

Skills

Strategy

Media planning

Connections planning

Client relations

Social/earned media

Tools

Sprinklr

Hootsuite

GWI

YouGov

Job description

## Strategy Director, ConnectionsApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R13462**Agency:**TBWA **Job Function:**Strategy and Planning **Job Subfunction:**Account Planning and Brand Planning**Job Description:** **Title**: Strategy Director, Connections**Reports to**: Group Strategy Director, Connections **Who You Are:**As a Strategy Director, Connections, you are a conceptual and strategic thinker, responsible for identifying and creating creative opportunities across a brand’s end-to-end presence and experience that extend beyond advertising alone. With your peers across Strategy, Business and Creative, you are part of a well-oiled team, a leader, and you act accordingly. The Strategy Director, Connections, brings modern, social, and community-minded creative ideas to life. You thrive on building relationships with your IAT partners and clients, and leverage them to build and sell nontraditional ideas. This role is to lead connections strategy for one of our biggest clients, with a focus on orchestrating a complex comms ecosystem, overseeing in-market optimization, cultivating strong media relationships, and leading social transformation. **Position Summary:**● Craft and lead exceptional Connections strategies that are idea-led, but crafted with a deep understanding of audiences. Design each project to live in optimal spaces across a brand’s ecosystem.● Be a social expert. Craft social strategies and briefs, inspiring creative work for planned moments, content series and campaign extensions. You’re always aware of the latest platforms, units and trends, and your expertise makes you a trusted resource.● Guide, inspire and shape creative. Translate audience and platform insights into inspiration for creatives and help design the work for social traction and earned media. Build on predetermined deliverables based on audience and idea-led opportunities.● Build strong client rapport and relationships.● Drive IAT partnership & collaboration, specifically be the go-to point of contact for our media agency partners.● Make sound media recommendations and be comfortable challenging when placements don’t serve the idea and client business objectives.● Be comfortable defining and building audience segmentations, shared mindsets and translating them into buying audiences within media contexts. Comfortable with GWI and translating data into audience personas.● Build strong client, IAT, and media partner rapport and relationships.● Give feedback in a timely manner.● Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs. **Preferred Qualifications:**● 8+ years of experience in strategy, media, or connections planning.● Ability to work autonomously and demonstrate an understanding of how and where Connections can add value.● Track record of exceptional connections strategy outputs, ranging across audience segmentations, consumer journeys, social playbooks, influencer playbooks and briefs, ecosystems, briefs, frameworks and go-to-market plans. Ability to own and lead internal and external workshops and brainstorms.● Mid-level and senior client-facing agency experience with prior exposure managing across robust client organizations is a must. Ability to build strong relationships across agency leads and create growth opportunities for Connections. Ability to harness your influence to sell-in and defend work, pushing creative work to be its very best.● Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV’s, client-ready communication, and presentations.● An advertising, marketing, media, and creative enthusiast with a passion for social, pop culture, and data.● Literate in digital analytics (macro trends and website-based), social listening, social publishing (Sprinklr, Hootsuite, ...), consumer databases (GWI, YouGov, ...).● Knowledge of marketing channels and media mixes. Prior experience in media planning is a plus. **Who We Are:**TBWA is The Disruption Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future. TBWA\\Chiat\\Day develops strategies, advertising, and brand experiences for some of the world's most iconic brands, with offices in New York, Los Angeles, Chicago, and Nashville. **TBWA\\Chiat\\Day Values**Good enough is not enough. Grab an oar.Be more human.Play like a pirate.Doing the brave thing is about courage. **TBWA\\Chiat\\Day Attitudes** Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change. Collaboration: Self-confidence without a big ego; work with all types of people. Integrity: What we say is what we do; it is honesty and respect in our dealings with people. Resourcefulness: To find ways to do whatever we have to do for our clients, and our people. ***Location:****Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City in the near future (first 60 days of employment).**The annual salary range for this role is $125,000-$175,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.**Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days. Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.* *$160,000-$170,000**To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*