Connections Strategy Director

Interpublic; New York (NY); Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k)

Stock purchase

Vacation

Sick and personal days

Job summary

TBWA is seeking a Strategy Director, Connections in New York City to lead end-to-end connection strategies across a brand’s ecosystem and social channels. You will craft idea-led, audience-informed strategies and translate insights into creative briefs that drive social traction and earned media.

You will build strong client relationships, collaborate with media partners, and guide workshops to shape campaigns across platforms and channels, leveraging data and digital analytics to optimize

Qualifications

• 8+ years of experience in strategy, media, or connections planning.
• Ability to lead and sell complex connections strategy to clients.

Responsibilities

• Lead connections strategies across a brand’s ecosystem and social channels.
• Design social playbooks, briefs, and influencer playbooks for campaigns.
• Build and maintain client and partner relationships, including media agencies.
• Provide expert guidance on audience segmentation and media placements.
• Drive workshops and collaborative sessions with internal and external teams.

Skills

Strategy

Media planning

Connections planning

Client relations

Social/earned media

Tools

Sprinklr

Hootsuite

GWI

YouGov

Job description

TBWA is seeking a Strategy Director, Connections in New York City to lead end-to-end connection strategies across a brand’s ecosystem and social channels. You will craft idea-led, audience-informed strategies and translate insights into creative briefs that drive social traction and earned media.

You will build strong client relationships, collaborate with media partners, and guide workshops to shape campaigns across platforms and channels, leveraging data and digital analytics to optimize