Digital Campaigns & Connections Strategy Lead

Edelman; New York (NY); On-site; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) plan

Paid time off

Wellness programming

Job summary

A leading communications firm is seeking a Connections Strategy Director in New York to creatively connect brands with target audiences. This role involves developing campaign strategies grounded in data and cultural insights, collaborating with various teams, and driving impactful digital campaigns. The ideal candidate will have at least 6 years of relevant experience and a strong understanding of social media platforms and communication strategies. A competitive salary along with a comprehensive benefits package is offered.

Qualifications

• Minimum 6 years of experience in a relevant role.
• Strong communication and presentation skills.
• Ability to manage multiple tasks in a deadline-driven environment.

Responsibilities

• Articulate insights from cultural trends and consumer behavior.
• Develop digital creative briefs that inspire teams.
• Collaborate with client and internal teams to drive impactful campaigns.

Skills

Social media strategy

Cultural trend analysis

Campaign ecosystem mapping

Audience insight development

Digital content fluency

Education

Bachelor’s degree or equivalent

Tools

MRI

GWI

Comscore

Brandwatch

Job description

A leading communications firm is seeking a Connections Strategy Director in New York to creatively connect brands with target audiences. This role involves developing campaign strategies grounded in data and cultural insights, collaborating with various teams, and driving impactful digital campaigns. The ideal candidate will have at least 6 years of relevant experience and a strong understanding of social media platforms and communication strategies. A competitive salary along with a comprehensive benefits package is offered.