Communications Manager (Undergraduate Programs)

Louisiana State University; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Tuition exemption for qualified roles

Training and development opportunities

Employee discounts

Job summary

Louisiana State University, located at 4031 Business Education Rotunda, seeks a Communications Manager (Undergraduate Programs) to lead communications, public relations and marketing for the E. J. Ourso College of Business undergraduate programs.

The role requires exceptional writing and editing skills to craft content across press releases, digital content, social media, and website copy, collaborating with internal teams and students to advance the college’s mission and reputation.

Qualifications

• Bachelor's degree required in a relevant field.
• Three or more years of professional work experience in marketing communications or related areas.
• Experience with writing, editing, and producing content across multiple channels (PR, digital, social).

Responsibilities

• Develop and implement strategic, digital-first communications to promote undergraduate degree programs.
• Create student stories, press releases, social media content, promotional materials, and website copy.
• Lead planning and distribution of The Ourso Experience weekly student newsletter with graduate assistant support.
• Support communications related to student success, engagement, and career readiness initiatives.
• Design and implement social media strategy aligned with business goals and monitor engagement analytics.
• Develop materials for units such as the Center for Internal Auditing & Cybersecurity Risk Management.
• Manage multiple projects, timelines, and client/team communications.

Skills

Marketing communications

Social media management

Digital content creation

Advertising

Project management

Journalism

Education

Bachelor's degree

Job description

Job Posting Title: Communications Manager (Undergraduate Programs)

Position Type: Professional / Unclassified

Department: LSUAM COB - Office of Communications, Marketing and Events (Angela Netherland McBride (00049382))

Work Location: 4031 Business Education Rotunda

Pay Grade: Professional

JOB SUMMARY

The Communications Manager leads communication initiatives, public relations, and marketing campaigns for the E. J. Ourso College of Business undergraduate degree programs and student success initiatives. This role requires exceptional writing and editing skills to produce a wide array of content, from press releases and promotional materials to social media content, digital communications, and website content. Creative thinking is essential for devising innovative strategies that resonate with stakeholders and wide audiences. The Manager elevates the college's programs and accomplishments through collaboration with internal teams, faculty, staff, and students. They employ strategic thinking and communication expertise to advance the college’s mission and reputation.

JOB RESPONSIBILITIES

• 45% - Undergraduate degree program communications: Develop and implement strategic, digital-first communications to promote undergraduate degree programs.
• Create a variety of content, including student stories and profiles, press releases, social media content, promotional materials, and website copy.
• Lead the planning, content development, production, editing, and distribution of the college’s weekly student newsletter, The Ourso Experience, with support from graduate assistants.
• 20% - Partner with the Office of Business Student Success to support communications related to student success, engagement, and career readiness initiatives.
• 15% - Work with OCME director to design and implement social media strategy to align with business goals, develop social content editorial calendar, monitor, and report on engagement analytics.
• 10% - Develop communications and marketing materials for assigned units, including the Center for Internal Auditing & Cybersecurity Risk Management. This could include press releases, marketing collateral, mass emails, speeches, long-form editorial content, and social media content.
• 5% - Manage multiple projects simultaneously, communicate proactively with clients and team members, and track timelines and milestones to ensure timely completion.
• 5% - Other: Assist with content creation to support special initiatives as requested by the LSU Division of Marketing and Communications, the LSU Foundation, and other entities. Performs other duties and assigned and assists with other special projects as assigned by the director.

FERPA - As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.

MINIMUM QUALIFICATIONS

Education Level: Bachelor's

Years of Experience: Three or more years of professional work experience in one or more of the below experience areas.

Specific Experience: Marketing communications, social media management, digital content creation, advertising, project management, journalism, or a closely related area.

Degree Substitute: LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply--a degree is not required as long as the candidate meets the required years of experience specified in the job description.

JOB COMPETENCIES

• Advanced - Effective communication - written and verbal
• Advanced - Marketing development
• Advanced - Customer service
• Advanced - Attention to detail
• Proficient - Digital content creation
• Proficient - Project management and organizational skills
• Proficient - Critical thinking
• Proficient - Ability to multitask and prioritize, shifting from project to project
• Proficient - Technical skills

Additional Job Description

Special Instructions: For questions about this position or the associated salary range, please contact Angela McBride at [e-mail]

Skills Needed: Active Listening, Communication, Customer Service, Data Management, Decision Making, Detail-Oriented, Following Protocols, Leadership

Additional Position Information

• Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
• Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more! Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
• Essential Position (Y/N): LSU is an Equal Opportunity Employer.
• All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

LSU includes institutions, facilities and programs in each of Louisiana’s 64 parishes, and its campuses stretch the length of the state from New Orleans to Shreveport. Each institution plays a vital role in preparing students to incorporate new knowledge and technologies into their daily lives.

LSU researchers across Louisiana are working on developing a wide-range innovations to improve quality of life by studying issues such as disease management, advance medical treatments, obesity, coastal protection, hurricane preparedness, energy, natural resource management and agriculture, among others. Louisiana’s Flagship University is a land-, sea- and space-grant institution with academic programs in all areas of science, engineering, humanities, arts and social sciences.

The University comprises of nine institutions: Louisiana State University and Agricultural and Mechanical College (\"LSU\"), the premier flagship university for the state, which include the Paul M. Hebert Law Center and the School of Veterinary Medicine Louisiana State University at Alexandria Louisiana State University at Eunice Louisiana State University at Shreveport LSU Health Sciences Center – New Orleans LSU Health Science Center – Shreveport The Health Care Services Division Louisiana State University Agricultural Center Pennington Biomedical Research Center Any other college, university, school, institution, or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College In implementing its mission, LSU is committed to: Offering a broad array of undergraduate degree programs and extensive graduate research opportunities designed to attract and educate highly qualified undergraduate and graduate students; Employing faculty who are excellent teacher-scholars, nationally competitive in research and creative activities, and who contribute to a world-class knowledge base that is transferable to educational, professional, cultural, and economic enterprises; and Using its extensive resources to solve economic, environmental, and social challenges.

LSU is an Equal Opportunity Employer.