Marketing Manager

Louisiana State University; United States; On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Benefits

Job summary

Louisiana State University Online & Continuing Education seeks a Marketing Manager to own portfolio marketing, build stakeholder relationships, and drive data-based improvements. This role reports to the Assistant Director of Online Degree Marketing and focuses on program marketing across multiple portfolios.

The position emphasizes data tracking, reporting, collaboration with marketing, program management, and recruitment teams, and content development to align with branding guidelines.

Qualifications

• Bachelor's degree from an accredited university; 3 years of marketing and client relations experience.
• Digital marketing knowledge and strong attention to detail.
• Experience collaborating with marketing, program management, and recruitment teams.

Responsibilities

• Own marketing activities for individual portfolios and act as primary contact for program inquiries.
• Track and report lead generation data; provide insights to optimize strategies.
• Collaborate with internal teams to align messaging across channels.
• Develop marketing collateral—website content, blogs, emails, brochures, and social content.
• Stay current with marketing trends; conduct market research and competitor analysis.
• Attend events as needed; other duties as assigned.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree in Marketing or related field

Job description

Role Overview

The Marketing Manager reports to the Assistant Director of Online Degree Marketing at LSU Online & Continuing Education (OCE). This position plays a critical role in managing and executing the marketing activities for the programs and portfolios that LSU OCE help support.

Responsibilities

• Program Marketing Management: Take ownership of marketing activities for individual portfolios that LSU OCE help support. Act as a primary point of contact for program-specific marketing inquiries and requests from internal stakeholders and external partners. Build and maintain strong relationships with stakeholders to support program marketing objectives.
• 45% Data Analysis and Reporting: Regularly track and analyze lead generation data and marketing efforts and report out data to stakeholders. Provide detailed reports to the Director of Program Success & Marketing, highlighting key performance metrics, trends, and insights. Use data-driven insights to optimize marketing strategies and improve lead generation effectiveness.
• 20% Collaboration with Internal Teams: Maintain a high level of collaboration with internal teams, including Marketing, Program Management, and Recruitment & Retention teams. Coordinate efforts to ensure alignment of messaging and consistency across all marketing channels. In addition align on program-specific goals with overall enrollment objectives.
• 15% Content Development and Distribution: Collaborate with content creators to develop high-quality marketing collateral, including but not limited to, website content, blog posts, email newsletters, brochures, and social media content. Ensure content is tailored to resonate with target audiences and aligns with program messaging and branding guidelines.
• 10% Continuous Improvement: Stay updated on industry best practices and emerging trends in marketing and higher education. Continuously seek opportunities to innovate and improve marketing strategies to drive better results for LSU OCE programs. Conduct ongoing market research and competitor analysis to identify emerging trends, market opportunities, and potential threats. Use insights to refine marketing strategies and differentiate LSU OCE programs in the competitive landscape. Works collaboratively with the LSU Marketing and Communications Office and adheres to the standards set by the division.
• 5% Other: Attend events, fairs and conferences as needed. Other duties as assigned.

Minimum Qualifications

• 5% Minimum Qualifications: Bachelor's degree with 3 years of experience LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
• Specific Experience: Bachelor's degree from an accredited university. 3 years of marketing and client relation experience, including digital marketing knowledge. Strong attention to detail.

Preferred Qualifications

• Bachelor's degree with 5 years of experience

Additional Requirements

• Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
• Additional Information Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the LSU Marketing and Communications Office on necessary communications matters in times of crisis, including potentially working in LSUs Emergency Operations Center during those times.

Skills

• Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Management

Posting and Closing Dates

• Posting Date: September 21, 2026
• Closing Date (Open Until Filled if No Date Specified): January 19, 2027

Background Check

An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits

• Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
• Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance.
• Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Equal Opportunity

LSU is an Equal Opportunity Employer.

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

About LSU

LSU includes institutions, facilities and programs in each of Louisiana’s 64 parishes, and its campuses stretch the length of the state from New Orleans to Shreveport. Each institution plays a vital role in preparing students to incorporate new knowledge and technologies into their daily lives. LSU researchers across Louisiana are working on developing a wide-range of innovations to improve quality of life by studying issues such as disease management, advance medical treatments, obesity, coastal protection, hurricane preparedness, energy, natural resource management and agriculture, among others. Louisiana’s Flagship University is a land-, sea- and space-grant institution with academic programs in all areas of science, engineering, humanities, arts and social sciences. The University comprises of nine institutions: Louisiana State University and Agricultural and Mechanical College (“LSU”), the premier flagship university for the state, which include the Paul M. Hebert Law Center and the School of Veterinary Medicine Louisiana State University at Alexandria Louisiana State University at Eunice Louisiana State University at Shreveport LSU Health Sciences Center – New Orleans LSU Health Science Center – Shreveport The Health Care Services Division Louisiana State University Agricultural Center Pennington Biomedical Research Center Any other college, university, school, institution, or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College In implementing its mission, LSU is committed to: Offering a broad array of undergraduate degree programs and extensive graduate research opportunities designed to attract and educate highly qualified undergraduate and graduate students; Employing faculty who are excellent teacher-scholars, nationally competitive in research and creative activities, and who contribute to a world-class knowledge base that is transferable to educational, professional, cultural, and economic enterprises; and Using its extensive resources to solve economic, environmental, and social challenges.