Commerce Strategy Lead

Publicis Groupe; New York (NY); On-site; USD 81,000 - 130,000; Full time

Job summary

Publicis Groupe is seeking a Supervisor, Commerce Strategy to own e-commerce strategy and activation within a cross-functional team. You will build productive client relationships and support the commerce team in developing, optimizing, and executing e-commerce initiatives.

This role blends strategic guidance with hands-on execution, partnering with our Commerce Investment team to align media plans with holistic commerce objectives and client business goals.

Qualifications

• 3+ years of media management experience with an emphasis on e-commerce platforms.
• Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired.
• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies.
• Experience in Consumer Package Goods industry (CPG) preferred.
• Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required.
• Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools.
• High cultural awareness and sensitivity.
• Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences.
• Excellent project-management skills; able to manage multiple projects & people.
• Skilled writer capable of drafting pitch-ready communication.
• High versatility and agility to work on projects across industries, markets, and agencies.
• Entrepreneurial spirit and high self-motivation.

Responsibilities

• Assumes accountability and ownership of e-commerce program successes and failures.
• Owns the strategy and planning process as well as activation of e-retail programs.
• Monitors performance in order to leverage learnings for future strategic recommendations.
• Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Directs the work flow of all client programs, including initiation of projects across departments.
• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable.
• Creates digital account strategies and plans for each client.
• Provides excellent communication via phone, emails and direct contact.
• Effectively creates and delivers client presentations and provides thought leadership to clients.
• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.
• Meets specified deadlines.
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity.
• Adopts stated account management standards and program management best practices.
• Assists in training, mentoring, and developing team members.
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.

Skills

3+ years media management experience (

Education

Bachelor’s degree or higher in marketing, advertising, business or equivalent

Tools

Publicis Groupe proprietary tools

Job description

Publicis Groupe is seeking a Supervisor, Commerce Strategy to own e-commerce strategy and activation within a cross-functional team. You will build productive client relationships and support the commerce team in developing, optimizing, and executing e-commerce initiatives.

This role blends strategic guidance with hands-on execution, partnering with our Commerce Investment team to align media plans with holistic commerce objectives and client business goals.