Commerce Strategy Lead — Growth & Retail Partnerships

Publicis Groupe; New York (NY); Hybrid; USD 107,000 - 171,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401k

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York seeks an Associate Director, Commerce to lead end‑to‑end commerce strategies that drive revenue, improve conversion, and deepen retailer partnerships. You will align strategy with client plans and collaborate with Strategy, Retail Media, Analytics, and Operations to activate cross‑channel programs.

The role requires deep retail media expertise, strong stakeholder management, and the ability to translate insights into actionable plans that deliver measurable business

Qualifications

• Bachelor’s degree in business, marketing, advertising, or a related field.
• 5+ years in account management, ecommerce, retail media, or related experience.
• Extensive experience across retail media strategy, media planning and buying, search, programmatic, activation, and measurement.
• Strong background with major retail media networks (Amazon, Walmart, Target, Kroger, Instacart).
• Ability to lead cross-functional teams and align stakeholders in complex organizations.
• Strong financial and operational management, including budgeting, forecasting, and governance.
• Proven ability to translate data and insights into clear narratives and action plans.
• Excellent communication, presentation, and analytical skills.
• Experience in CPG and across complex brand portfolios preferred.
• Comfort with retail media technologies, automation tools, buying platforms, DSPs, and measurement partners.

Responsibilities

• Lead development of commerce strategies that drive growth, conversion, and engagement.
• Own retail strategy development for key brands and translate insights into plans.
• Plan commerce strategies from brief through RFP management across networks and partners.
• Advance innovation across paid search, display, social, and onsite activation.
• Develop recommendations and marketplace solutions to strengthen retailer partnerships.
• Ensure initiatives align with broader brand objectives and client planning.
• Lead client conversations on retail media and bridge media, shopper, and sales teams.
• Manage partnerships with retail networks and vendors for effectiveness.
• Oversee cross-functional integration across teams to deliver connected plans.

Skills

Retail media strategy

Cross-functional leadership

Budget forecasting

Data-driven storytelling

CPG experience

DSPs & tools

Education

Bachelor’s degree

Tools

Amazon Advertising

Walmart Advertising

Target Advertising

Kroger Ads

Instacart Ads

Job description

Publicis Groupe in New York seeks an Associate Director, Commerce to lead end‑to‑end commerce strategies that drive revenue, improve conversion, and deepen retailer partnerships. You will align strategy with client plans and collaborate with Strategy, Retail Media, Analytics, and Operations to activate cross‑channel programs.

The role requires deep retail media expertise, strong stakeholder management, and the ability to translate insights into actionable plans that deliver measurable business