Cologne Demand Gen Lead – ABM & Enterprise Growth

Cognism Limited; Galloway Township (NJ); On-site; USD 103,000 - 137,000; Full time

Job summary

Cognism Limited in Cologne seeks a Senior Demand Generation Manager to lead demand generation strategy, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments. You will drive multi-channel programs across ABM, paid media, events, content, and email to create, accelerate, and convert pipeline with senior buyers.

This highly cross-functional role requires partnering with DACH SDRs, AEs, Sales Leadership, RevOps, Paid Media, Content, PMM, Web, and Brand to translate

Qualifications

• 5–7 years’ experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS or technology.
• Proven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences.
• Strong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression.
• Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.
• Track record of driving qualified pipeline and revenue impact through demand generation activity.

Responsibilities

• Own and evolve demand generation strategy for DACH Enterprise and Mid-Market segments.
• Build integrated campaigns across ABM, paid media, 1P events, webinars, content, email, direct mail, and outbound support.
• Translate DACH GTM priorities into clear campaign plans aligned to ICPs, personas, buying stages, and pipeline goals.
• Define programs for priority Enterprise and Mid-Market accounts, industries, buyer groups, and use cases.
• Identify growth opportunities across DACH accounts, verticals, regions, and channels.
• Balance scalable demand creation with focused account-based activity.
• Work tightly with DACH SDRs and AEs to align campaigns to target accounts, outbound plays, pipeline gaps, and live opportunities.
• Build ABM plays for priority Enterprise and Mid-Market accounts, including messaging, offers, events, sales enablement, and account progression.
• Partner with DACH Sales Leadership to forecast, track, and optimise pipeline coverage.
• Ensure campaigns support both new pipeline creation and pipeline acceleration.
• Gather feedback from SDRs and AEs to improve targeting, messaging, lead quality, and conversion.
• Create clear campaign briefs, talk tracks, and follow-up motions that sales teams can use effectively.
• Plan, launch, and optimise multi-channel demand generation campaigns for the DACH Enterprise and Mid-Market audience.
• Coordinate with Paid Media, Content, PMM, Web, Brand, and Events to deliver joined-up programs.
• Own campaign objectives, audience strategy, channel mix, budget, timelines, and success metrics.
• Ensure messaging, creative, and offers are relevant to senior buyers, buying committees, and account needs.
• Support campaign execution without being the sole owner of every channel.
• Manage performance against MQL, SQL, pipeline, revenue, and account engagement targets.
• Own DACH Enterprise and Mid-Market demand generation budget allocation across relevant campaigns and programs.
• Track spend, performance, ROI, CAC efficiency, pipeline contribution, and account engagement.
• Analyse campaign and funnel performance to identify what is working, what is not, and what needs to change.
• Partner with RevOps to ensure campaign tracking, attribution, CRM data, and reporting are accurate.
• Build regular reporting that connects DACH activity to pipeline and revenue outcomes.
• Use performance data to improve targeting, messaging, channel mix, conversion rates, and sales follow-up.
• Partner with PMM to shape messaging, personas, positioning, and DACH campaign narratives.
• Work with Content and Brand to develop relevant assets, thought leadership, and campaign creative.
• Partner with Paid Media and Web teams to improve acquisition, landing pages, conversion paths, and campaign journeys.
• Work with RevOps to improve attribution, reporting, lead management, and funnel visibility.
• Act as a strategic partner to Marketing and DACH Sales stakeholders.

Job description

Cognism Limited in Cologne seeks a Senior Demand Generation Manager to lead demand generation strategy, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments. You will drive multi-channel programs across ABM, paid media, events, content, and email to create, accelerate, and convert pipeline with senior buyers.

This highly cross-functional role requires partnering with DACH SDRs, AEs, Sales Leadership, RevOps, Paid Media, Content, PMM, Web, and Brand to translate