Chief Marketing Officer for Abeka

ABS Abeka Services, Inc.; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Abeka seeks a Chief Marketing Officer to lead the vision and execution of marketing, branding, and digital growth. You will guide customer engagement, enrollment growth, and revenue strategies while aligning with ministry objectives and organizational priorities.

Partner with executive leadership to craft a comprehensive marketing strategy and ensure cross-functional alignment across departments. Strong emphasis on analytics, data-driven decision making, and faith-based values.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 10+ years in marketing management.
• Ideal candidates must be born-again Christians and dedicated to training young people for serving God; and must educate students based on biblical values.

Responsibilities

• Lead Marketing, Brand Management, and Digital Growth initiatives.
• Oversee brand standards, messaging, marketing campaigns, content, digital platforms, and promotions.
• Manage departmental budgets and marketing investments for ROI.
• Drive innovation through emerging technologies and data-driven insights.
• Collaborate with finance, sales, publishing, operations and other departments to align priorities.

Skills

Brand development

Budget management

Creative directing

Cross-functional collaboration

Data analytics

Digital marketing

Executive communications

Forecasting

Go-to-market strategies

Market research

Performance measurement

Presentations

Revenue growth management

Strategic leadership

Strategic planning

Strategic vision

Team leadership

Education

Bachelor's Degree - Marketing

Job description

Chief Marketing Officer for Abeka

The Chief Marketing Officer for Abeka leads the marketing vision and strategy for Abeka and advances brand growth, customer engagement, and organizational impact. The position directs marketing, branding, digital commerce, and customer experience initiatives while aligning all efforts with ministry objectives and organizational priorities. The position collaborates with executive leadership to drive innovation, strengthen market presence, utilize data driven decision making, and foster meaningful relationships with students, families, teachers, and customers. The position ensures marketing initiatives support enrollment growth, revenue generation, customer retention, and long term ministry effectiveness. Provide Strategic Leadership and Organizational Alignment Partner with executive leadership to develop and implement a comprehensive marketing vision that advances the mission, goals, and strategic priorities of the organization. Evaluate industry trends, customer needs, competitive influences, and emerging opportunities to position Abeka for continued growth and relevance. Establish long-range marketing objectives, align priorities across departments, and guide organizational decision-making through strategic planning and collaboration. Communicate vision, expectations, and priorities clearly while fostering unity, accountability, and commitment to organizational success. Direct Marketing, Brand Management, and Digital Growth Lead the development and execution of integrated marketing, branding, and digital commerce strategies that strengthen market presence, increase engagement, and support revenue objectives. Oversee brand standards, messaging, marketing campaigns, content development, digital platforms, and promotional initiatives to ensure consistency, quality, and alignment with ministry values. Manage departmental budgets, resource allocation, and marketing investments to maximize effectiveness and return on investment. Drive innovation through emerging technologies, digital tools, and customer-focused solutions that enhance visibility, engagement, and organizational impact. Leverage Data and Strengthen Cross-Functional Collaboration Utilize analytics, market research, customer insights, and performance metrics to evaluate results, identify opportunities, and improve organizational effectiveness. Establish measurable goals and reporting processes that support informed decision-making and strategic accountability. Collaborate with finance, sales, publishing, operations, and other departments to ensure marketing initiatives support organizational priorities and business objectives. Lead continuous improvement efforts by identifying efficiencies, enhancing processes, and fostering an environment focused on adaptability, innovation, and measurable outcomes. Enhance Customer Experience and Stakeholder Engagement Develop and implement strategies that create meaningful and consistent experiences for students, families, teachers, schools, and other stakeholders across all customer touchpoints. Utilize customer feedback, analytics, and engagement data to improve communication, strengthen relationships, and increase satisfaction. Ensure that digital interactions, marketing communications, customer service experiences, and outreach initiatives reflect ministry values and reinforce trust in the organization. Build long-term customer loyalty by delivering relevant messaging, valuable resources, and exceptional experiences that support engagement and retention.

FLSA Status - Professional (Exempt)

Education Required

Bachelor's Degree - Marketing

Work Experience Required

10+ years in marketing management

Physical Requirements and Skills

• Brand Development
• Budget Management
• Creative Directing
• Cross-Functional Collaboration
• Data Analytics
• Digital Marketing
• Executive Communications
• Forecasting
• Go-to-Market Strategies
• Market Research
• Performance Measurement
• Presentations
• Revenue Growth Management
• Strategic Leadership
• Strategic Planning
• Strategic Vision
• Team Leadership

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge.

Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.

We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.

We are looking for qualified individuals who are “Dedicated to Excellence, Committed to Service”. Employee Services hires for Pensacola Christian Academy, Pensacola Christian College, and Abeka, all of which are experiencing tremendous growth.

Our ministry began in 1954 when Pensacola Christian Academy opened with just 35 students. Since then, the Lord has blessed us in many ways. From its inception, we have been dedicated to excellence as a Christian educational institution that glorifies Christ and is dedicated to training young people to serve God. We are also committed to service as we reflect the name of Christ to the students whom we minister to daily and to families around the world.

Are you interested in becoming a part of a vibrant ministry that is devoted to furthering the cause of Christ? If so, we would love to have you join us.