Director of Marketing

ABS Abeka Services, Inc.; Brent (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

ABS Abeka Services, Inc. is seeking a Director of Marketing to lead the Marketing Division, align initiatives with institutional priorities, and drive enrollment, revenue, brand growth, and ministry outcomes.

You will manage resources, coach teams, and translate strategy into integrated campaigns across channels. The role emphasizes collaboration with institutional leaders, external partners, and internal ministries while maintaining adherence to organizational goals and Christian educational

Qualifications

• Brand and budget management experience in a marketing leadership role.
• Proven ability to drive cross-functional collaboration and performance.
• Experience in strategic planning and campaign execution across channels.

Responsibilities

• Lead Marketing Division operations and oversee team performance.
• Translate strategic direction into actionable marketing plans and campaigns.
• Foster cross-functional collaboration with institution leaders and partners.
• Drive performance, accountability, and continuous improvement in marketing.
• Oversee budgets, resources, and measurement of marketing outcomes.

Skills

Brand Management

Budget Management

Change Management

Cross-Functional Collaboration

Marketing Operations

Performance Management

Process Improvements

Project Management

Resource Management

Strategic Planning

Team Leadership

Education

Bachelor's Degree in Marketing

Job description

Dedicated to Excellence, Committed to Service

The Director of Marketing (ABS) provides operational leadership for Abeka Marketing Division by directing marketing operations, managing departmental resources, leading team development, and overseeing execution of strategic marketing initiatives. This position ensures marketing projects are completed efficiently, support institutional priorities, and advance enrollment, revenue, brand awareness, and ministry objectives while maintaining alignment with organizational goals and standards.

Lead Marketing Operations and Team Performance

Provide day to day leadership for the Marketing Division by directing departmental workflows, managing priorities, allocating resources, and overseeing assigned personnel. Develop Marketing Managers and team members through coaching, feedback, training, and performance management. Monitor workload distribution and operational effectiveness to ensure projects are completed efficiently and in alignment with institutional objectives. Foster a collaborative, service-oriented culture that promotes accountability, innovation, and continuous improvement.

Execute Strategic Marketing Initiatives

Translate strategic direction established by the Chief Marketing Officer into actionable marketing plans and campaigns that support enrollment growth, revenue objectives, ministry initiatives, and institutional visibility. Oversee execution of integrated marketing efforts across multiple channels and audiences while ensuring consistency of messaging, branding, and customer experience. Monitor project progress and adjust plans as needed to ensure achievement of organizational goals and successful delivery of marketing initiatives.

Foster Cross Functional Collaboration and Institutional Partnerships

Build and maintain strong relationships with institutional leaders, ministry departments, and external partners to ensure marketing initiatives are strategically aligned and effectively executed. Serve as a trusted marketing advisor by providing guidance, recommendations, and communication support to assigned ministries and departments. Facilitate collaboration among stakeholders to ensure project expectations, timelines, and priorities are clearly understood and consistently achieved.

Drive Performance, Accountability, and Continuous Improvement

Analyze departmental performance, campaign effectiveness, budget utilization, and operational metrics to evaluate results and identify opportunities for improvement. Develop and implement strategies that improve efficiency, optimize resource allocation, and strengthen marketing outcomes. Maintain oversight of departmental budgets, reporting processes, and performance benchmarks to ensure responsible stewardship of resources and achievement of measurable results. Support the ongoing development of team members through continuous evaluation, coaching, and professional growth opportunities.

Physical Requirements and Skills

Brand Management, Budget Management, Change Management, Cross-Functional Collaboration, Marketing Operations, Performance Management (PM), Process Improvements, Project Management, Resource Management, Strategic Planning, Team Leadership

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.

FLSA Status - Professional (Exempt)

Education Required Bachelor's Degree - Marketing

Work Experience Required 5+ years in marketing

We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.

We are looking for qualified individuals who are “Dedicated to Excellence, Committed to Service”.

Employee Services hires for Pensacola Christian Academy, Pensacola Christian College, and Abeka, all of which are experiencing tremendous growth.

Our ministry began in 1954 when Pensacola Christian Academy opened with just 35 students. Since then, the Lord has blessed us in many ways. From its inception, we have been dedicated to excellence as a Christian educational institution that glorifies Christ and is dedicated to training young people to serve God. We are also committed to service as we reflect the name of Christ to the students whom we minister to daily and to families around the world.

Are you interested in becoming a part of a vibrant ministry that is devoted to furthering the cause of Christ? If so, we would love to have you join us.