Chief Growth & Behavioral Insights

Dentsu; New York (NY); On-site; USD 136,000 - 219,000; Full time

Job summary

Dentsu in New York is seeking a VP, Consumer & Behavioural Insights to lead integrated analytics and growth strategy across member, patient, and consumer journeys. You will design measurement architectures, shape briefs for the enterprise, and present in the C-suite to translate data into action.

The role demands 15+ years in analytics, strong storytelling, and ability to align strategy with business outcomes.

Qualifications

• 15+ years in analytics.
• Proven track record shaping analytical and growth agendas.
• Experience partnering with strategy, creative, or marketing teams to shape briefs and strategy.
• Leadership experience building and developing teams.

Responsibilities

• Identify the growth hidden in the data and size opportunities.
• Shape growth agendas with business leaders to guide investments.
• Mine data for gaps and signals that predict shifts in performance.
• Translate insights into briefs, stories, and strategies to drive decisions.
• Partner with strategists to ensure briefs and strategy come from data.

Skills

Analytics leadership

Growth strategy

Storytelling

C-suite briefing

Job description

Dentsu in New York is seeking a VP, Consumer & Behavioural Insights to lead integrated analytics and growth strategy across member, patient, and consumer journeys. You will design measurement architectures, shape briefs for the enterprise, and present in the C-suite to translate data into action.

The role demands 15+ years in analytics, strong storytelling, and ability to align strategy with business outcomes.