Chief Digital Experience & Channels

WP Engine; Pittsburgh (Allegheny County); On-site; USD 184,000 - 253,000; Full time

Benefits offered by this job

Company Stock Options

Great Health Benefits

Fertility Benefits

HSA Company contribution

401(k) with a 4% match

Disability Insurance

Paid Family and Caregiver’s Leave

Employee Assistance Program

Generous Vacation Time

One-time $500 home office payment

Wellness Days

Job summary

WP Engine seeks a Senior Director, Digital Experience and Channels to own the connected execution system for WP Engine. You will lead the website as a product, uniting digital experience, conversion, SEO, GEO, paid media, prospect nurture, and events into measurable journeys.

You will shape strategy, governance, and performance across channels, drive experimentation and personalization, and guide cross-functional teams and partners to optimize customer acquisition and long-term value for a

Qualifications

• 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
• Ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
• Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.

Responsibilities

• Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
• Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
• Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
• Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
• Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
• Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
• Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
• Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.

Skills

Digital Growth Leadership

Connected Journey Strategy

Digital Product Mindset

Channel Fluency

Data and Experimentation

Cross-Functional Partnership

Operational Scale

Job description

WP Engine seeks a Senior Director, Digital Experience and Channels to own the connected execution system for WP Engine. You will lead the website as a product, uniting digital experience, conversion, SEO, GEO, paid media, prospect nurture, and events into measurable journeys.

You will shape strategy, governance, and performance across channels, drive experimentation and personalization, and guide cross-functional teams and partners to optimize customer acquisition and long-term value for a