Chief Audience Growth and Marketing Strategy

Wounded Warrior Project; Washington (District of Columbia); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Medical, dental, and vision coverage

Competitive pay & incentives

Mission‑driven team environment

Job summary

Wounded Warrior Project in Washington, DC is seeking a visionary VP of Marketing Strategy & Audience Growth. You will lead enterprise audience growth, align marketing with fundraising, and partner with senior leaders to advance brand and mission.

This role demands deep expertise in audience analytics, segmentation, and cross‑functional campaigns, with a track record of guiding large teams toward measurable outcomes and ethical, mission‑driven goals.

Qualifications

• Ten years of progressively responsible experience in marketing strategy and audience growth.
• Eight years of senior leadership experience building teams.
• Experience in nonprofit, advocacy, or mission‑driven organizations preferred.
• Bachelor's degree required; Master's preferred.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as subject matter expert on audience behavior, motivations, and market trends.
• Develop audience research, market intelligence, brand studies, and performance analytics; translate insights into strategic recommendations.
• Establish audience segmentation frameworks, personas, and journey maps for strategy inform.
• Lead integrated marketing strategy and annual planning processes with cross‑functional alignment.
• Provide strategic direction for major campaigns, fundraising initiatives, and program marketing efforts.
• Partner with organizational leaders to coordinate marketing strategies across channels and audiences.
• Guide long‑term brand positioning to strengthen awareness and trust among key audiences.
• Present strategic recommendations and market insights to executive leadership and stakeholders.
• Foster a culture of innovation, accountability, and data‑informed decision‑making.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive communication

Leadership

Analytics

Education

Bachelor's degree in marketing, communications, business administration, or related field

Master's degree in marketing, communications, or related field

Job description

Wounded Warrior Project in Washington, DC is seeking a visionary VP of Marketing Strategy & Audience Growth. You will lead enterprise audience growth, align marketing with fundraising, and partner with senior leaders to advance brand and mission.

This role demands deep expertise in audience analytics, segmentation, and cross‑functional campaigns, with a track record of guiding large teams toward measurable outcomes and ethical, mission‑driven goals.