Chief AI-Driven Growth & Cross-Channel Strategy

New York Life Insurance Co.; New York (NY); On-site; USD 119,000 - 200,000; Full time

Job summary

New York Life Insurance Co. is seeking an executive to lead cross‑channel program strategy across owned, earned, and paid media in an AI‑driven landscape.

The role defines KPIs, aligns multiple teams, and drives full‑funnel strategy for enterprise brands across businesses and audiences. You will partner with measurement, brand, content, design, product, and marketing teams and lead AI‑driven acquisition journeys.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data Science, or a related field; Master's degree preferred.
• 10+ years in marketing, brand, digital, SEO, or channel strategy with accountability for full‑funnel, cross‑channel plans spanning earned, owned, paid, and social.
• Experience and deep fluency in SEO, AI search, or generative search strategy.
• Experience owning KPIs for programs delivered through multiple teams you do not directly manage, and driving results.
• Experience building annual and multi‑year strategies for multiple businesses or product lines, ideally unifying an enterprise brand.
• Experience working with measurement teams to define frameworks and metrics, including for upper‑funnel or hard‑to‑attribute impact.
• Experience designing and leading original research and turning findings into strategy.
• Applied experience with AI and emerging platforms in a marketing or discovery context.

Skills

Cross-channel strategy

KPIs ownership

AI platforms understanding

Measurement design

Research & experiments

Strategic leadership

Education

Bachelor's degree in Marketing, Business, Communications, Data Science, or related

Master's degree preferred

Job description

New York Life Insurance Co. is seeking an executive to lead cross‑channel program strategy across owned, earned, and paid media in an AI‑driven landscape.

The role defines KPIs, aligns multiple teams, and drives full‑funnel strategy for enterprise brands across businesses and audiences. You will partner with measurement, brand, content, design, product, and marketing teams and lead AI‑driven acquisition journeys.