Channel Sales Leader: Installer Network Growth & Training

Jobtailor; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a results-driven channel sales leader to recruit and manage installer partners across North America, with focus on California and the West Coast. You will own the full sales cycle from first contact to signed agreements, educate installers on dcbel technology, and coach them through initial installations for scalable growth.

The role requires on-site collaboration, strong CRM discipline, and willingness to travel.

Qualifications

• 5+ years in channel or field sales in solar, storage, EV charging, electrical or building products; or 8+ years in sales/business development with installer network.
• Bachelor's degree in engineering, business or related field; equivalent channel sales experience considered.
• Proven record recruiting and onboarding installer partners and growing volume.
• Hands-on experience working on site with installation crews.
• Experience carrying a quota and forecasting at individual account level.
• Channel aptitude and field credibility for candidates from adjacent backgrounds.
• Spanish fluency is a bonus; C-10/NABCEP is a bonus.
• Experience building a sales or training curriculum is a bonus.
• Ability to work collaboratively in a fast-paced, high-growth environment.

Responsibilities

• Identify, qualify, and recruit installer partners across the territory.
• Own the pipeline from first contact through signed agreement.
• Educate installers on dcbel technology, value proposition, and unit economics.
• Coach new installers through their first customer installations on site, including troubleshooting, until they can install and commission independently.
• Own account-level revenue, maintain installer sales funnels, forecast monthly, and drive stage conversion.
• Grow installer accounts through volume targets, programs, promotions, and regular business reviews.
• Track and improve installer operational KPIs, including lead conversion, installation quality, first-time-fix, and commissioning success.
• Serve as the primary commercial contact and coordinate issue resolution across NOC, Field Performance, Customer Service, Operations, and Finance.
• Collaborate with marketing on lead generation, co-marketing content, installer training, and product launches.
• Maintain accurate CRM records and report territory performance and forecasts to the CRO.
• Collect market intelligence and installer feedback on products, pricing, and competition.
• Help structure and standardize dcbel's sales playbook.
• Support Ara deployments and scalable growth across North America.

Skills

Channel sales

Installer recruitment

Account management

On-site installation coordination

Quota forecasting

Sales training curriculum

Spanish fluency

C-10 electrical/NABCEP bonus

CRM proficiency

Excellent communication

Willingness to travel

Education

Bachelor's degree in engineering, business or related field

Tools

CRM software

Job description

Jobtailor seeks a results-driven channel sales leader to recruit and manage installer partners across North America, with focus on California and the West Coast. You will own the full sales cycle from first contact to signed agreements, educate installers on dcbel technology, and coach them through initial installations for scalable growth.

The role requires on-site collaboration, strong CRM discipline, and willingness to travel.