Channel & Partner Growth Marketing Manager

Netcraft; Lehi (UT); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

33 days vacation

Enhanced family leave

Equity tracking units

Hybrid working

401(k) match

Office meals

Learning & development days

Volunteering days

Spot reward

Job summary

Netcraft is seeking a Product Marketing professional to own channel and reseller marketing. You will shape the partner program, messaging, and GTM for resellers, MDF, and co-sell opportunities while collaborating with Sales, Product, and Marketing.

You’ll build enablement content, run partner events, and drive measurable partner-sourced pipeline. Travel up to 25% may be required, with growth in North America and EMEA.

Qualifications

• 4–6+ years in B2B SaaS marketing, ideally including partner/channel or product marketing.
• Experience running marketing programs, events or campaigns from plan through follow-up.
• Experience creating sales or partner enablement content.
• Working knowledge of how security resellers make money and how that shapes seller behavior.
• Strong writing and presenting skills; comfortable with internal and partner audiences.
• Ability to pull metrics from Salesforce or a PRM and act on insights.

Responsibilities

• Help launch the partner program and define partner types and tiers.
• Develop the partner value proposition and supporting offers.
• Create and maintain a reseller marketing plan and events.
• Build an enablement kit: pitch decks, battle cards, demos, and assets.
• Create training materials to help sales know when to bring in partners.
• Communicate updates through partner newsletters, webinars, and case studies.
• Track partner marketing metrics and report on program performance.

Skills

B2B SaaS marketing

Partner/channel marketing

Event/campaign management

Salesforce proficiency

Marketing analytics

Education

BA/BS or equivalent

Tools

PRM tools

Job description

Netcraft is seeking a Product Marketing professional to own channel and reseller marketing. You will shape the partner program, messaging, and GTM for resellers, MDF, and co-sell opportunities while collaborating with Sales, Product, and Marketing.

You’ll build enablement content, run partner events, and drive measurable partner-sourced pipeline. Travel up to 25% may be required, with growth in North America and EMEA.