Remote Partner Marketing & GTM Lead

The Channel Company; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Tele-health

Disability

Life insurance

Health Savings Accounts

401k matching

Unlimited PTO

Sick time

Company paid holidays

Job summary

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner led marketing initiatives that accelerate go-to-market success and revenue growth. This role thrives at the intersection of partner enablement, MDF funded campaigns, and cross-ecosystem marketing orchestration.

You will serve as a trusted advisor to partners, shaping GTM strategies, activating MDF investments, executing high-impact campaigns, and enabling partners to market more effectively through internal

Qualifications

• 3+ years of hands on marketing experience with a focus on partner led marketing, demand generation, or campaign execution.
• Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement.
• Partner marketing experience building and executing go to market strategies with partners or third party ecosystems.
• Background in B2B, technology, or agency environments preferred.
• Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations.
• Excellent communicator who can confidently influence partners, agencies, and internal stakeholders.
• Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously.
• Proficiency in Microsoft Excel, PowerPoint, and Outlook.

Responsibilities

• Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives.
• Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
• Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI.
• Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials.
• Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale.
• Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews.
• Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies.
• Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed.

Skills

Partner marketing

MDF programs

GTM strategy

Analytics

Communication

Organization

B2B marketing

Tools

Microsoft Excel

PowerPoint

Outlook

Job description

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner led marketing initiatives that accelerate go-to-market success and revenue growth. This role thrives at the intersection of partner enablement, MDF funded campaigns, and cross-ecosystem marketing orchestration.

You will serve as a trusted advisor to partners, shaping GTM strategies, activating MDF investments, executing high-impact campaigns, and enabling partners to market more effectively through internal