Channel & Partner Marketing Lead (Hybrid)

Netcraft; Lehi (UT); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

33 days vacation

Enhanced family leave

Equity tracking units

Hybrid and flexible working options

401(k) match

Meals and drinks in office

Learning & Development days

Volunteering days

Job summary

Netcraft is seeking a Product Marketing Manager to build and launch its partner program from the ground up in Salt Lake City. You will own reseller channel marketing, shaping positioning, promotions, and programs that drive partner engagement and revenue.

You will collaborate with channel sales, direct sales, and leadership to articulate a compelling value proposition for partners, develop enablement content, and measure program impact across pipeline and revenue growth.

Qualifications

• 4–6+ years in B2B SaaS marketing, ideally including some partner, channel or product marketing.
• Experience running marketing programs, events or campaigns from plan through follow‑up.
• Experience creating sales or partner enablement content.
• Working knowledge of how security resellers make money, and how that shapes what their sellers will and won't push.
• Strong writing and presenting skills, comfortable presenting to partner and internal sales teams.
• Comfort with data: you can pull metrics from Salesforce or a PRM and spot what's working.
• Ability to work across Sales, channel, Product and Marketing without needing formal authority.

Responsibilities

• Help launch the partner program with channel sales and turn it into an easy read for partners.
• Develop the partner value proposition and messaging for resellers and MSSPs.
• Coordinate launch tasks for the program and new partner‑facing offers.
• Build and execute the reseller marketing plan and pipeline expectations.
• Work with Events to plan reseller seller events and manage follow‑ups.
• Turn seller events into measurable reseller‑sourced pipeline with clear follow‑ups.
• Adapt Netcraft's positioning into partner‑ready versions and co‑sell packaging.
• Create partner enablement kit: decks, battle cards, demos and content.
• Stand up a partner portal with current, governed content.
• Develop training materials for Sales on when to bring in a partner.

Skills

B2B SaaS marketing

Partner channel marketing

Product marketing

Marketing programs

Sales enablement content

Data & metrics

Cross-functional collaboration

Tools

Salesforce

PRM

Job description

Netcraft is seeking a Product Marketing Manager to build and launch its partner program from the ground up in Salt Lake City. You will own reseller channel marketing, shaping positioning, promotions, and programs that drive partner engagement and revenue.

You will collaborate with channel sales, direct sales, and leadership to articulate a compelling value proposition for partners, develop enablement content, and measure program impact across pipeline and revenue growth.