Channel Marketing & Partner Enablement Lead

VitalEdge Technologies Inc.; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

VitalEdge Technologies is seeking a hands-on Partner & Channel Marketing and Enablement Manager to create and run the marketing and enablement programs that help our partners and channel sell more with VitalEdge.

This role reports to the Senior Vice President of Marketing, with a dotted line to the Executive Vice President of Strategic Partnerships. You’ll work daily with Partner Account Managers and partner marketing teams to drive joint campaigns, onboarding, andROI-focused activities.

Qualifications

• 7+ years of hands-on experience in partner, channel, alliance, or B2B technology marketing.
• Experience coordinating with partner account managers and partner marketing teams.
• Strong writing, communication, and project management skills.
• Experience with CRM reporting is beneficial.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Plan and run joint campaigns with partners, including webinars, email, events, customer stories, and digital content.
• Build channel marketing programs and campaign-in-a-box kits for reseller, referral, and services partners.
• Onboard new partners quickly from signed agreement to first joint campaign.
• Collaborate with Partner Account Managers to build marketing and enablement plans that support each partner’s goals.
• Pitch joint programs to partner marketing contacts, agree on goals, roles, and timelines, and coordinate delivery.
• Create partner enablement materials, including playbooks, sales decks, solution briefs, and messaging.
• Enable VitalEdge Sales and account teams to position and sell partner solutions, and train partners on VitalEdge products, positioning, and ideal customers.
• Run marketing for new partnerships and integration launches, from messaging through announcement and follow-up.
• Manage partner communications, partner participation in events, partner content on VitalEdge’s website, and a new partner advisory council.
• Put partner tiers into practice with clear marketing benefits at each level.
• Build reporting in Hubspot/Microsoft Dynamics CRM to track partner-sourced and partner-influenced pipeline, active partners, and campaign ROI, which are the key measures of success for this role.

Skills

Partnership marketing

Channel marketing

B2B marketing

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Dynamics CRM

Job description

VitalEdge Technologies is seeking a hands-on Partner & Channel Marketing and Enablement Manager to create and run the marketing and enablement programs that help our partners and channel sell more with VitalEdge.

This role reports to the Senior Vice President of Marketing, with a dotted line to the Executive Vice President of Strategic Partnerships. You’ll work daily with Partner Account Managers and partner marketing teams to drive joint campaigns, onboarding, andROI-focused activities.