Partner Marketing Manager

VitalEdge Technologies; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

VitalEdge Technologies is seeking a hands-on Partner & Channel Marketing and Enablement Manager to create and run the marketing and enablement programs that help our partners and channel sell more with VitalEdge.

This role reports to the Senior Vice President of Marketing, with a dotted line to the Executive Vice President of Strategic Partnerships. You’ll work daily with Partner Account Managers and partner marketing teams to drive joint campaigns, onboarding, andROI-focused activities.

Qualifications

• 7+ years of hands-on experience in partner, channel, alliance, or B2B technology marketing.
• Experience coordinating with partner account managers and partner marketing teams.
• Strong writing, communication, and project management skills.
• Experience with CRM reporting is beneficial.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Plan and run joint campaigns with partners, including webinars, email, events, customer stories, and digital content.
• Build channel marketing programs and campaign-in-a-box kits for reseller, referral, and services partners.
• Onboard new partners quickly from signed agreement to first joint campaign.
• Collaborate with Partner Account Managers to build marketing and enablement plans that support each partner’s goals.
• Pitch joint programs to partner marketing contacts, agree on goals, roles, and timelines, and coordinate delivery.
• Create partner enablement materials, including playbooks, sales decks, solution briefs, and messaging.
• Enable VitalEdge Sales and account teams to position and sell partner solutions, and train partners on VitalEdge products, positioning, and ideal customers.
• Run marketing for new partnerships and integration launches, from messaging through announcement and follow-up.
• Manage partner communications, partner participation in events, partner content on VitalEdge’s website, and a new partner advisory council.
• Put partner tiers into practice with clear marketing benefits at each level.
• Build reporting in Hubspot/Microsoft Dynamics CRM to track partner-sourced and partner-influenced pipeline, active partners, and campaign ROI, which are the key measures of success for this role.

Skills

Partnership marketing

Channel marketing

B2B marketing

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Dynamics CRM

Job description

Partner & Channel Marketing and Enablement Manager

Location: United States Hybrid – 2 days a week (Waltham, MA or Cary, NC, Westfield, IN)

Travel: 20%

About Us:

VitalEdge Technologies is a leading global provider of integrated dealer management solutions for the heavy equipment industry. With more than 900 employees across the United States, Canada, Japan, the Netherlands, Australia, and India, we help dealers and rental companies run smarter, more connected businesses.

Our e-Emphasys ERP and IntelliDealer software suites connect dealership operations across sales, service, parts, rental, finance, and more. Our growing portfolio also includes AI, analytics, payments, customer engagement, and connected equipment solutions.

VitalEdge continues to expand its capabilities through strategic investment and acquisition. We acquired Integrated Rental in September 2025 and LHP Telematics in July 2026, extending our reach across equipment rental, telematics, and fleet data.

Headquartered in Cary, North Carolina, VitalEdge is private equity-backed and focused on one goal: Empowering Dealer Growth.

Why work for VitalEdge?

Our customers support the equipment that builds infrastructure, grows food, moves materials, and keeps essential industries running. Our work helps them operate more efficiently, serve their customers better, and prepare for what’s next.

With more than 60 years of industry experience and continued investment in cloud, AI, data, and connected technology, VitalEdge is building the next generation of solutions for the heavy equipment industry. Join us and help equip the world to keep running.

Position Overview:

VitalEdge Technologies is looking for a hands-on Partner & Channel Marketing and Enablement Manager to create and run the marketing and enablement programs that help our partners and channel sell more with VitalEdge.

This role reports to the Senior Vice President of Marketing, with a dotted line to the Executive Vice President of Strategic Partnerships. The EVP of Strategic Partnerships sets the partnership strategy and goals and ensures your plans and programs align to them. The SVP of Marketing provides direction and support on how the marketing and enablement work is planned and delivered.

You’ll work daily with our Partner Account Managers, who own each partner relationship and its goals. Through them, you’ll work directly with partner marketing teams to pitch joint programs, gain alignment, and deliver results. This is an execution-heavy role: most of your time will be spent doing the work, with support from your Product Marketing peers on content and reviews.

Responsibilities:

• Plan and run joint campaigns with partners, including webinars, email, events, customer stories, and digital content, aligned to Demand Generation priorities with clear lead routing and follow-up.
• Build channel marketing programs and campaign-in-a-box kits for reseller, referral, and services partners.
• Onboard new partners quickly, from signed agreement to first joint campaign and pipeline, using a repeatable activation plan.
• Work day to day with Partner Account Managers to build marketing and enablement plans that support each partner’s goals.
• Through Partner Account Managers, pitch joint programs to partner marketing contacts, agree on goals, roles, and timelines, and coordinate delivery.
• Create partner enablement materials, including playbooks, sales decks, solution briefs, and messaging, with support from Product Marketing.
• Enable VitalEdge Sales and account teams to position and sell partner solutions, and train partners on VitalEdge products, positioning, and ideal customers.
• Run marketing for new partnerships and integration launches, from messaging through announcement and follow-up.
• Manage partner communications, partner participation in Evolve and other events, partner content on VitalEdge’s website, and a new partner advisory council.
• Put partner tiers into practice with clear marketing benefits at each level.
• Build reporting in Hubspot/Microsoft Dynamics CRM to track partner-sourced and partner-influenced pipeline, active partners, and campaign ROI, which are the key measures of success for this role.

Qualifications:

• 7+ years of hands-on experience in partner, channel, alliance, or B2B technology marketing, including personally running campaigns and enablement.
• Experience working with partner account managers and partner marketing teams, including reseller, referral, or services partners.
• Strong writing, communication, and project management skills, and comfort working across two teams.
• Experience with Microsoft Dynamics CRM reporting is highly beneficial. Enterprise software, ERP, dealer technology, or heavy equipment experience is a plus.
• Bachelor’s degree in Marketing, Business, or a related field.

This is a hybrid position requiring employees to work onsite at one of the designated office locations. Candidates must reside within the applicable commuting distance of the office or be willing to relocate to the area. The standard onsite expectation is two days per week, with additional onsite days as required based on business and/or role-specific needs.

We believe in supporting our employees both personally and professionally. VitalEdge offers a competitive benefits package including medical, dental, and vision coverage, a 401(k) with company matching, and uncapped PTO designed to give our employees flexibility and support throughout the year.

VitalEdge is an Equal Opportunity Employer