Lifecycle Marketing Manager

Intelliswift - An LTTS Company; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

A leading technology firm is seeking a Digital Channel Marketing Manager to manage and execute digital marketing campaigns focused on customer acquisition and retention. The hybrid role in New York requires a minimum of ten years' experience and a strong portfolio. Responsibilities include leading the digital strategy for in-app communications and analyzing marketing performance with data-driven decisions. Candidates should possess strong project management and creative problem-solving skills.

Qualifications

• Minimum ten years’ experience in digital marketing with a portfolio of work.
• Demonstrated ability to embrace ambiguity and influence cross-functional teams.
• Hands-on experience with A/B testing and data-driven decision-making.
• Experience coordinating lifecycle marketing initiatives across channels.
• Bachelor’s degree required.

Responsibilities

• Lead development and execution of in-app communications digital strategy.
• Analyze web analytics and channel engagement data to monitor performance.
• Create audience-first communication calendars.
• Drive product adoption by crafting clear CTAs and linking to key features within the app.
• Lead a team of PMs and engineers to execute campaigns.

Skills

Lifecycle/CRM Marketing

Technical program management

Product GTM

Measurement frameworks

Education

Bachelor's degree

Job description

Job Title: Digital Channel Marketing Manager

Location: Hybrid in New York, New York (at least 3 days onsite)

Duration: 9 Months

As a Digital Channel Marketing Manager, you will be responsible for maintaining and executing ongoing campaigns, collaborating with cross‑functional teams, and supporting key business objectives. Looking for Minimum ten years’ experience and must contain portfolio of work!

Must‑Have Skills

• Lifecycle/CRM Marketing
• Technical program management
• Product GTM

Nice‑to‑have Skills

• Measurement frameworks

Responsibilities

• Lead development and execution of client's in‑app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.
• Leverage a deep understanding of lifecycle marketing to design and implement an audience‑first creative and communication calendar that balances user‑centric strategies with product adoption goals.
• Creative production responsibilities.
• Partner with cross‑functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.
• Drive product adoption by crafting clear calls‑to‑action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.
• Lead working team of technical program managers, engineers, creative to drive campaign execution.

Measurement and Reporting

• Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data‑driven decisions.

Minimum Qualifications

• Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross‑functional teams to deliver results within established timelines.
• Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion.
• Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies.
• Hands‑on experience with A/B testing and data‑driven decision‑making to optimize communication effectiveness.
• Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns.
• Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses.
• Bachelor’s degree and a minimum of 5 years of digital marketing experience.

Preferred Qualifications

• Background in content strategy.
• Experience leading vendor and agency relationships.
• Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization.
• Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences.