Product Marketing Manager

Analog Devices, Inc.; United States; On-site; USD 90,000 - 135,000; Full time

Job summary

Analog Devices, Inc. in the United States is seeking a Product Marketing Manager to lead GTM strategies for new product introductions within Exclusive Brand categories.

You will collaborate with cross‑functional teams to align with objectives, maximize growth and ROI, and keep the voice of the customer front and center. You must have 2+ years of marketing experience, a track record of B2B campaigns across channels, and strong communication, collaboration, and project management skills.

Qualifications

• 2+ years marketing experience required.
• Demonstrated success in developing and executing B2B marketing campaigns across channels.
• Experience partnering across functions and with creative marketing teams.
• Excellent communication, collaboration, project management, and organizational skills.
• Proven ability to meet tight deadlines and juggle multiple projects.
• Proficiency in Excel, Word and PowerPoint; undergraduate degree or technical discipline.

Responsibilities

• Develop GTM strategy, messaging and positioning for new product introductions used in launch campaigns and ongoing demand generation.
• Demonstrate understanding of audience, brand, targeting, segmentation, product positioning and buying journey.
• Collaborate cross-functionally with various teams to ensure initiatives meet expectations.
• Measure performance and drive continuous improvement; communicate results and recommended actions.
• Build strategic marketing partnerships across the business to influence initiatives.
• Manage expectations across internal stakeholders and maintain visibility across projects and timelines.
• Ensure the voice of the customer is front and center in all new product introductions.

Skills

Marketing

B2B marketing

Cross-functional collaboration

Communication

Project management

Excel/Word/PowerPoint

Education

Bachelor's degree

Tools

Excel

PowerPoint

Word

Job description

The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.

JOB DUTIES:

• Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
• Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
• Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
• Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
• Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
• Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines

Ensure the voice of customer is front and center in all new product introduction

YOU MUST HAVE:

• 2+ years Marketing experience
• Demonstrated success in developing and executing B2B marketing campaigns across many channels
• Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
• Excellent communication, collaboration, project management, and organizational skills
• Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
• Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline

WE VALUE:

• Quickly identifying patterns among problems & issues
• Making timely decisions balancing systematic analysis
• Experience in product or strategic marketing
• Decisive and logical at thoroughly evaluating issues
• Excellent planning, execution and project-management skills