Product Marketing Manager

psudo; San Francisco (CA); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading tech firm in California is seeking a passionate Product Marketing Manager to develop and execute marketing strategies. The ideal candidate will have B2B product marketing experience, excellent communication skills, and the ability to mentor others. Responsibilities include developing messaging, content creation, market analysis, and demand generation. This is a great opportunity for both experienced candidates and freshers looking to grow in a dynamic environment.

Qualifications

• 2-3 years prior experience in a similar position.
• Proven experience in creating marketing plans and GTM programs.
• Strong attention to detail and quality.

Responsibilities

• Develop product positioning and messaging that resonates with customers.
• Create educational product content for various platforms.
• Conduct market and competitive analysis.
• Provide sales training and collateral.
• Develop strategies to drive product awareness and demand.
• Serve as company spokesperson for the product.

Skills

B2B product marketing experience

Excellent communication skills

Ability to lead and mentor

Collaboration with cross-functional teams

Education

BA / BS (MBA Preferred)

Job description

Other locations

Canada, London, India & Australia.

Remote

OK

Job role

We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive product awareness and demand
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product

Requirements

• BA / BS (MBA Preferred) with 2-3 years prior experience in a similar position (open to talk to freshers too)
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing