Channel Marketing Lead: US Partnerships & Growth

Hornetsecurity; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 vacation days

10 sick days

Employee Exchange Program

Medical care allowance

401(k) plan

Team events

Sales Kickoff

Job summary

Hornetsecurity is seeking a Channel Marketing Manager to drive partner and distributor marketing across the United States. Based in our Washington, D.C.

office, you will engage, enable, and grow our network of resellers and distribution partners for our cybersecurity, compliance, and backup portfolio. You will design and run co-branded campaigns and enablement kits, own the US marketing roadmap end-to-end, plan field programs and regional events, and develop partner co-op programs.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent hands-on experience.
• At least 5 years in a B2B marketing role with full marketing mix.
• Experience in US market and channel/partner marketing.
• Willingness to work on-site full-time in Washington, DC.
• Strong collaboration with sales, product marketing and external agencies.

Responsibilities

• Serve as the marketing liaison to US distributors and channel partners; build relationships that drive measurable results.
• Design and run co-branded campaigns, partner enablement kits, and joint go-to-market initiatives.
• Own the US marketing roadmap end-to-end; translate global brand strategy for the American market and partners.
• Plan and execute field marketing programs, conferences, trade shows, and regional events.
• Build and maintain partner co-op programs with assets, funding, and support.
• Partner with sales, product marketing, and agencies to coordinate product launches and demand generation.
• Monitor campaign performance and partner engagement to refine channel strategy.
• Oversee the regional marketing budget to maximize ROI on partner investments.

Skills

Channel marketing

B2B marketing

US market experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Hornetsecurity is seeking a Channel Marketing Manager to drive partner and distributor marketing across the United States. Based in our Washington, D.C.

office, you will engage, enable, and grow our network of resellers and distribution partners for our cybersecurity, compliance, and backup portfolio. You will design and run co-branded campaigns and enablement kits, own the US marketing roadmap end-to-end, plan field programs and regional events, and develop partner co-op programs.