West Field Marketing Lead - Cybersecurity & Partnerships

Cyberhaven; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Cyberhaven is seeking an experienced West Region field marketing manager to own and execute regional marketing initiatives. The role requires independent operation, deep B2B cybersecurity insight, and strong partner ecosystem knowledge.

You will lead a 12‑month integrated plan spanning live and virtual events, partner programs, and demand-generation activities, coordinating with sales, SDRs, and executives to influence pipelines.

Qualifications

• 6+ years of field marketing experience in B2B technology, cybersecurity preferred.
• Experience with West Region accounts and regional events.
• Track record of influencing pipelines and coordinating with sales and partners.

Responsibilities

• Own the West Region marketing strategy and 12‑month plan aligned to sales priorities.
• Design and deliver high-impact events and experiences with logistics, vendors, and follow-up.
• Align with sales and channel teams to support ABM and pipeline goals.
• Develop and manage channel and partner marketing programs and co-branded campaigns.
• Use analytics to optimize campaigns, forecast demand, and report to leadership.
• Own regional budget and track spend against outcomes, driving continuous improvement.
• Contribute to campaign ideation and localized content with global/product marketing.

Skills

Field marketing

B2B cybersecurity

Sales alignment

Analytics

Budget management

ABM strategies

Channel marketing

Marketing automation

Salesforce

HubSpot

Outreach

Goldcast

Tools

Salesforce

HubSpot

Outreach

Goldcast

Job description

Cyberhaven is seeking an experienced West Region field marketing manager to own and execute regional marketing initiatives. The role requires independent operation, deep B2B cybersecurity insight, and strong partner ecosystem knowledge.

You will lead a 12‑month integrated plan spanning live and virtual events, partner programs, and demand-generation activities, coordinating with sales, SDRs, and executives to influence pipelines.