Channel Marketing Manager – US

Hornetsecurity GmbH; Washington (District of Columbia); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Vacation days

Sick days

Employee Exchange Program

Medical Care

Be-Active Bonus

401(k) Plan

Professional development

Team events

Job summary

Hornetsecurity is seeking a Channel Marketing Manager to drive partner and distributor marketing in the United States. Based in our Washington, D.C.

office, you will engage, enable, and grow our reseller and distribution network, bringing our cybersecurity, compliance, and backup portfolio to more customers through the channel. You will lead US channel campaigns, partner enablement kits, and joint go-to-market initiatives, translating global branding and product priorities into a regional plan.

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent hands-on experience.
• 5+ years in a B2B marketing role.
• Experience in US market and channel/partner marketing.
• Direct channel/partner marketing experience is required.
• Willingness to work on-site in Washington, DC.

Responsibilities

• Serve as the primary marketing liaison to US distributors and channel partners.
• Design and run co-branded campaigns and joint go-to-market initiatives.
• Own the US marketing roadmap and translate global strategy for the US market.
• Plan and execute field marketing programs, events, and partner conferences.
• Build and maintain partner co-op programs with assets and funding.

Skills

Channel marketing

Partner marketing

B2B marketing

US market knowledge

Education

Bachelor's degree in Marketing

Tools

Marketing automation

CRM (Salesforce)

Job description

We’re looking for a Channel Marketing Manager to support our partner and distributor marketing efforts across the United States. Based in our Washington, D.C. office, you’ll be the driving force behind how we engage, enable, and grow our network of resellers and distribution partners, helping bring our cybersecurity, compliance, and backup portfolio to more customers through the channel.

Your Job

• Serve as the primary marketing liaison to our US distributors and channel partners, building strong working relationships that translate into measurable business results.
• Design and run co-branded campaigns, partner enablement kits, and joint go-to-market initiatives that equip our channel network to sell our solutions more effectively.
• Own the US marketing roadmap end-to-end,translating global brand strategy and product priorities into a regional plan tailored to the American market and our partner ecosystem.
• Plan and execute field marketing programs, including partner conferences, industry trade shows, and regional events that put our brand and our partners in front of the right audiences.
• Build andmaintainpartner co-op marketing programs, ensuring distributors have the assets, funding, and support they need to run successful local campaigns.
• Partner with sales leadership, product marketing, and external agencies to coordinate product launches, brand initiatives, and demandgeneration activity across the region.
• Monitor campaign performance and partner engagement metrics, turning data into recommendations that sharpen future channel strategy.
• Oversee the regional marketing budget, with a focus on maximizing return from partner anddistributorco-marketing investments.

Your Profile

• A Bachelor’s degree in Marketingor a related field, or equivalent hands‑on experience
• At least 5 years of experience in a B2B marketing role, with a solid grasp of the full marketing mix.
• Proven marketing experience within the US market, with real familiarity with how business gets done here.
• Direct experience in channel or partner marketing-youknow how to work through distributors, not just direct to customers.
• A bias toward action: you move fast, take initiative, anddon’twait around for direction.
• Strong collaboration skills-you thrive working alongside cross‑functional teams, sales, and external agency partners.
• Genuine curiosity about emerging technologies and a strong interest in the IT security space.
• Willingness to work on‑site full‑time from our Washington, D.C.office.
• Free space for innovation and independent action in a fast‑growing international company.
• Enjoy a healthy work & life balance: 20 vacation days and 10 sick days.
• Temporary Employee Exchange Program: we provide the ability for you to work at our global office locations and explore the world (e.g. Malta, Madrid, Montréal, Berlin).
• Medical Care and Be-Active Bonus: we’ll keep you healthy with an allowance for your membership in fitness and sports clubs.
• 401(k) Plan – we care about your future.
• Personal and professional development opportunities.
• Team events and global Sales Kickoff meetings.

Additional note – Hornetsecurity participates in the E-Verify program to confirm the employment eligibility of all newly hired employees in the United States.

Hornetsecurityis a leading global provider of next‑generation cloud‑based security, compliance, backup, and security awareness solutions that help companies and organisations of all sizes around the world. Its flagship product, 365 Total Protection, is the most comprehensive cloud security solution for Microsoft 365 on the market. Driven by innovation and cybersecurity excellence, Hornetsecurity is building a safer digital future and sustainable security cultures with its award‑winning portfolio. Hornetsecurity operates in more than 120 countries through its international distribution network of 12,000+ channel partners and MSPs. Its premium services are used by more than 125,000 customers.

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